GoodRelations is a Web Ontology Language-compliant ontology for Semantic Web online data, dealing with business-related goods and services. It handles the individual relationships between a buyer, a seller and the products and services offered. In November 2012, it was integrated into the Schema.org ontology.
By 2009, the ontology's Product concept was being used to describe over a million products and their prices. By 2013, GoodRelations had been adopted by the Yahoo!, Google Search, and Bing. An analysis of online e-commerce data providers at that time found it to be the most prevalent ontology in use. As of mid-2015, GoodRelations had become the de facto ontology for e-commerce, and was in widespread use, having been adopted by retailers such as BestBuy.
GoodRelations is additionally used in academic studies of the Semantic Web,
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