Product Code Database
Facetune is a Image editing application used to edit, enhance, and retouch photos on a user's iOS or Android device created by Lightricks. The app is often used for portrait and selfie editing.
The app implements a broad range of AI-powered editing tools and a number of beauty filters allowing users apply edits such as teeth whitening, removal of blemishes, smoothing out skin, correcting bad lighting, contouring and adding virtual makeup. Users can also use one-tap edits, background replacement and can choose from a variety of filters, lighting, textures, contrast, and frame options.
Facetune2 was launched in November 2016. Editing tools included realistic facial editing (changing facial expressions, for instance) and the ability to re-light a subject after the photo has been taken. It also has the ability to change the background of the photo, live selfie editing, more makeup options and also add glitter. Users can share the images created with this app on a variety of social networking services. Since 2022, Facetune2 and Facetune Video, were merged into one app and reverted back to the name Facetune.
As of 2023 , the app continued evolving with features powered by generative AI such as Headshots, Virtual Hair Try-Ons & Virtual Outfits.
Facetune enables users to remove blemishes, improve complexions and perform other manipulations on their photos which could previously only be performed by Photoshop on a desktop computer. Jerusalem of tech: How the capital has given Tel Aviv a run for its start-up money, The Jerusalem Post
The Facetune app is being used as a Facebook case study on user acquisition. Israel's hot startup scene is fostering several unicorns It was also named Apple's #4 best-selling paid app in 2016 In May 2019, Facetune 2 launched on Android.
Within a year of its release, the app ranked #1 in the photo & video category in 120 countries and reached the #1 paid app in over 150 countries (as of June 2019). It was named one of App Store's Best of 2013. and was Apple's most downloaded paid app in 2017. As of 2023 it has been downloaded over 200 million times. It was awarded Google Play's best app of 2014. The Facetune App was recognized by publications such as The New York Times, USA Today, the NY Daily News, The Huffington Post and Mashable. Celebrities like Khloé Kardashian have discussed their enthusiasm for using Facetune to fine-tune their selfies. It has become popular among the lifestyle and influencer community on YouTube, with figures such as James Charles, Nikita Dragun, Tana Mongeau as well as the LGBTQ community. The app developers participated in a special panel in DragCon LA 2018 and also sponsored one of the episodes in Season 11 of RuPaul's Drag Race. Sarah Hyland admitted to using Facetune on her Instagram pictures.
This motivation to seek "perfection" is also seen as undermining self and body confidence, particularly in younger users. The increased use of body and facial reshaping applications such as Snapchat and Facetune has been identified as a potential cause of body dysmorphia.
A 2020 study reveals the impacts of Facetune and how it is instilling and encouraging people's desires to undergo cosmetic surgery. Recently, a phenomenon referred to as "Snapchat dysmorphia" has been used to describe people who request surgery to look like the edited version of themselves as they appear through Snapchat Filters.
More recently, some editing apps have introduced features focused on artistic and stylistic editing rather than traditional beauty standards, reflecting a broader industry shift toward creative expression and transparency.
Editing can be used unethically to manipulate people’s perceptions and perpetuate insecurity. Some people or industries may exploit editing to create unattainable ideals, particularly in fashion and beauty industries, where heavily edited images set unrealistic standards for people to follow.
|
|
