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Electrola is a German record label and subsidiary of Universal Music Group. Based in Munich, its roster has included Chumbawamba, Matthias Reim, Helene Fischer, Brings, Höhner and Santiano.
On the site of the former Atlantic Gummi-Werke Aloys Weyers KG in Cologne-Braunsfeld, Maarweg 149, an area that could be expanded was found. The company was founded here in Cologne by being entered in the commercial register on 13 February 1952; the official relocation to Cologne took place on 8 September 1953. A modern recording studio was opened in 1956 on Maarweg in Cologne - where the records were also made - with all the associated technical rooms. In these studios all hits from Fred Bertelmann to Conny Froboess and Gitte Hænning, but also the last recordings with Marlene Dietrich up to the era of Herbert Grönemeyer, were produced. When the compact cassette came onto the market as a new sound carrier in 1965, an in-house music cassette (MC) production was also set up in 1966. This was the last investment by the Carl Lindström-Gesellschaft, which was merged into EMI Electrola GmbH on 30 November 1972.
In October 1979, EMI merged with the British company Thorn Electrical Industries to form Thorn EMI Ltd. In August 1996, The corporation was split into two independently operating companies, EMI Group and Thorn plc and listed on the British Stock Exchange. In June 1992, Thorn EMI acquired the independent label Virgin Records, for a purchase price of US$957 million, ending intense competition for the company, which had many best-selling musical artists under contract.
In January 1994, another independent German company was added, with which EMI was able to further expand its artist base. In 2000, the Intercord location in Stuttgart was closed and the repertoire was mainly transferred to EMI Electrola GmbH & Co KG. In August 2000, the company moved from Maarweg to Cologne's media centre - the Mediapark; the data centre followed in December 2002. In the spring of 2002, EMI Electrola was renamed EMI Music Germany GmbH & Co. KG. After the Munich location was closed in April 2004, the Virgin label merged with the Berlin-based labels Mute and Labels. Since then, the company has been operating at the two locations in Cologne and Berlin. Initially, EMI Music Germany was based at three locations in Munich (Virgin), Cologne (Capitol Records with pop and EMI Classics and Blue Note for jazz) and Berlin (Labels Germany and Mute); Virgin Records was absorbed into Labels and Mute in 2004. The centre of the German record industry, however, was in Hamburg, home to the record labels Polydor Records, Teldec (Telefunken/Decca Records), Philips Records and Metronome.
In 2012, Electrola and the rest of EMI's German operations were sold to Universal Music Group (UMG); in December 2012, UMG relocated the former EMI Music Germany from Cologne to Berlin, while Electrola was moved to Munich. However, the EC compelled UMG to divest itself of EMI Classics, which operated with other European EMI assets to be divested as the Parlophone Label Group (PLG). In February 2013, UMG sold PLG, including EMI Classics, to Warner Music Group (WMG). The EC approved the deal in May, and WMG took control of EMI Classics on 1 July, ceding it to Warner Classics.
In the early days, Electrola recordings were often made at the Singakademie Berlin. In 1927 the first electrical reproduction was possible in Germany; Electrola was already producing electrically recorded records in England from 1925, and in Germany from spring 1926.
Nils Nobach worked for Electrola from 1953 as a producer and composer (often under the pseudonym Peter Ström), who became one of the most prominent hit producers of the time. He produced Bibi Johns, Wolfgang Sauer, Fred Bertelmann, Conny (1957), the Nilsen Brothers (1958), Angèle Durand,Niklas Hertwig (2021). 9783948620011, Institut für Sächsische Geschichte und Volkskunde, Dresden. ISBN 9783948620011 Gitte Hænning, Rex Gildo (March 1959), and Salvatore Adamo (1964). In November 1961 Nobach left Electrola and Heinz Gietz took over the position of production manager for pop.
Its debut was the "Hämmerchen-Polka", sung by Chris Howland in November 1961. Under his direction, the super hits "Zwei kleine Italiener" and "Lady Sunshine and Mister Moon" with Conny Froboess, "Speedy Gonzales" with Rex Gildo, "Motorbiene" with Benny Quick, and another of his own compositions, "Mimi Never Goes to Bed" with Bill Ramsey, were created under his direction in 1962 the top seller of the year. Gietz left Electrola in 1965, but continued to produce Electrola performers as a freelance producer (including the Lords). In 1968 the Cornet label, owned by Gietz, released the first record with the title "Mer schenken dä Ahl e couple Blömcher" from the Kölsch dialect group De Bläck Fööss.
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