Product Code Database
Domashny (t=Home Channel) is a Russian TV network which targets female viewers aged 25–60. It was launched in March 2005. Domashny was aimed to deliver programming to capture an attractive audience in demand by advertisers, but traditionally under-served by broadcasters.
CTC Media created the Domashny brand in 2005 from the ground up. Today, Domashny has a potential audience of 63 million people. In 2006, Domashny's average audience share in its target demographic was 2.4%, compared to 1.7% in 2007.
Domashny Network in 2008 comprised four owned-and-operated stations. Before changing to digital TV signal, it had more than 230 affiliates, including 13 owned-and-operated stations.
Since 2019, Domashny changed to digital signal and stopped relationships with all the affiliates.
On Weekdays, Domashny's daily programming contains daily series and re-runs of prime-time series shown on the previous days; prime-time programming contains 4-episode Russian or Ukrainian series produced in partnership with the channel, which start at 7 pm, and re-runs of daily series, which are shown on 11:30 pm. Nightly programming contains old prime-time series, old daily shows and STS' old sketch shows.
On day-offs, daily programming contains Russian or Ukrainian series and channel's own shows; prime-time programming contains Turkish series, mostly shown series is Muhteşem Yüzyıl.
Nowadays, Domashny does not broadcast any foreign movies, making an exception for cinema of Ukraine.
Since 2013–2014, Domashny doesn't broadcast foreign series, not including Turkish series.
|
|
