Product Code Database
Diadora is an Italian sportswear and footwear manufacturing company based in Caerano di San Marco (Veneto), subsidiary of Geox, founded in 1948. Diadora produces and sneakers, as well as a range of apparel that includes t-shirts, polo shirts, hoodies, jackets, leggings, shorts, and compression garments. Diadora also commercializes football balls in the US market. In 2020, Geox filed for bankruptcy in Canada.
The mid-1970s also marked Diadora's entry into the football category, aided by Roberto Bettega, who provided consulting information. The company also added the tennis market, signing endorsement agreements with Björn Borg.
Diadora also dabbled with rugby union, making the kits for Otago Rugby Union in New Zealand. The Diadora Otago jersey is one of the rarest and most sought after rugby jersey in the world.
In June 2009, Diadora reached an agreement with Italian shoe-making company Geox's founder and chairman Mario Moretti Polegato to buy its assets through his family's investment arm, LIR.
Right now, Diadora is the kit maker of Norwegian Eliteserien club Viking FK At the 2025/26 season Diadora returns into the Brazilian football, wearing the Coritiba and the Clube Náutico Capibaribe.
The 1980s to 1990s
AC Milan striker Marco van Basten became the face of the company in the late 1980s, and launched his own personalized football boots, the San Siro Van Basten.
Juventus striker Roberto Baggio became the face of the company in the 1990s, and launched his own personalized football boots, the Matchwinner.
The 2000s
2000-19
In the early 2000s, Diadora was the official kit supplier of several Italian football clubs, including A.S. Roma, between 2003 and 2007. In 2008, Diadora SpA signed a joint venture with Win Hanverky Holdings Limited, forming a new company called "Winor International Company Limited" that operates the trademark "Diadora" in China, Hong Kong, and Macau to manufacture, design, promote, distribute, and sell products bearing the brand in those countries.
2020-present
On September 8, 2020, Geox Canada Inc. filed for bankruptcy in Canada.
External links
Categories: Official Website, Geox, Athletic Shoe Brands, Clothing Companies Established In 1948, Sporting Goods Manufacturers Of Italy, Italian Brands, Sportswear Brands, Privately Held Companies Of Italy, Italian Companies Established In 1948, Textile Industry Of Italy, Shoe Brands, Shoe Companies Of Italy, Companies Based In Veneto, 1980s Fashion, 1990s Fashion, 2000s Fashion, 2010s Fashion, Companies That Have Filed For Bankruptcy In Canada
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