Product Code Database
Dedeman is a
offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 65 stores (as of January 2026) in the country. Dedeman was established in 1992.
Its first store initially measured modest proportions, only 16 square meters, selling various Retail.
Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, it further became so by number of stores.
In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years. The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.
In 2014, Dedeman signed a sponsorship with the Romanians tennis player Simona Halep.
In 2015, Dedeman became the fourth biggest player in the Central Europe and Eastern Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.
| +Company Metrics !Year !Store Count !Employees !Turnover (EUR) | |||
| 2023 | 59 | 12,113 | 2.32b |
| 2022 | 58 | 12,245 | 2.23b |
| 2021 | 57 | 11,948 | 2.02b |
| 2020 | 54 | 11,374 | 1.87b |
| 2019 | 50 | 10,769 | 1.72b |
| 2018 | 49 | 10,413 | 1.54b |
| 2017 | 48 | 9,818 | 1.36b |
| 2016 | 45 Press releaseDedeman. (in Romanian) | 8,421 | 1.16b |
| 2015 | 40 | 7,656 | 0.96b |
| 2014 | 41 | 7,179 | 0.76b |
| 2013 | 36 Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei, 30 iulie 2013, Ziarul financiar, accesat la 24 iulie 2014 | 6,489 | 0.60b |
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