Crakk (marketed as Crakk: Jeetegaa...Toh Jiyegaa) is a 2024 Indian Hindi-language sports film action film directed by Aditya Datt and produced by Vidyut Jammwal and Abbas Sayyed under Action Hero Films. It stars Jammwal, Arjun Rampal, Nora Fatehi, Amy Jackson, Jamie Lever, Pooja Sawant, Ankit Mohan, and Rukmini Maitra. It was billed as the first-ever extreme sports action film in India.
The film was officially announced on 20 October 2022, and principal photography took place between October 2022 to December 2023 in Poland.
Crakk was released on 23 February 2024 to mixed-to-negative reviews from critics. It eventually became box office bomb, earning only 17.08 crore against budget of 45 crore.
The first song titled "Dil Jhoom" was a remake of the titular song from 2011 album Jhoom by singer Ali Zafar.
Dhaval Roy of The Times of India gave 2.5/5 stars and wrote " Crakk: Jeetegaa Toh Jiyegaa delivers on the thrilling action front, offering a refreshing glimpse into the world of extreme sports on the big screen. However, its reliance on predictable tropes and a somewhat underwhelming storyline might leave you wanting more". Ganesh Aaglave of Firstpost gave 2.5/5 stars and wrote "Crakk is high on action and stunts but lacks the thrill and several times tests your patience".
Bollywood Hungama gave 2/5 stars and praised its action sequences, concept and technical aspects, but criticized its script and runtime. Rishil Jogani of Pinkvilla gave 2/5 stars and wrote "Despite being a breakthrough in terms of action in films in India, Crakk ends up as an irredeemable film".
Sonil Dedhia of News18 gave 1/5 stars and wrote "Vidyut Jammwal and Arjun Rampal’s action entertainer is a cheap and dumb down version of Squid Game". Mayur Sanap of Rediff gave 1/5 stars and wrote "With no redeeming qualities whatsoever, Crakk is absolute crap!".
Monika Rawal Kukreja of Hindustan Times wrote "Crakk isn't just calling all adrenaline junkies to enjoy the kick, but it wishes to cater to that particular niche who has a penchant for these extreme sports and action". Rahul Desai of Film Companion wrote "Crakk is needlessly convoluted, long and self-sabotaging".
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