Product Code Database
Cinzano () is an Italian brand of vermouth, a brand owned since 1999 by Campari Group. The Economist, " Campari: A lot of bottle", 28 June 2001
Cinzano Bianco followed, based on a different combination of herbs that included artemisia (wormwood), cinnamon, cloves, citrus and gentian; it was followed by an Extra Dry version. Exports began in the 1890s, to Argentina, Brazil and the USA, among others. In Paris in 1913, Cinzano was the first product to be advertised with a neon sign on its roof.
Cinzano remained a family-run business until 1985. Beginning that year, the Marone family, Turin industrialists, began to sell shares in the business, culminating in 1992 with an agreement to turn Cinzano International S.A. entirely over to International Distillers & Vintners, a wholly owned subsidiary of Grand Metropolitan. Case No IV/M.184 - Grand Metropolitan / Cinzano from the website of the European Commission At the time of its sale, Cinzano's share of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini.
As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Campari Group. Campari adds Cinzano to its portfolio , an October 1999 article in The Malta Business Weekly
The Cinzano cycling team had a central role in the film Breaking Away.
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