Kareem Blake (born March 27, 1975), better known by his stage name Choclair, is a Canadians rapping. He was one of the most successful rappers in Canada in the late 1990s and early 2000s. Choclair has been nominated for six Juno Awards, winning four.
Choclair, with the Rascalz, contributed to the hip hop song "Northern Touch", which received two and a MuchMusic Video Award, and achieved lasting popularity among Canadian hip hop fans and has been labelled by critics as a "hiphop anthem". "Why Northern Touch still matters: Twenty years later, the Canadian hip-hop anthem means more than just beats and rhymes" . NOW Toronto, by Del F. Cowie, March 7, 2018
Choclair then expanded his team and joined Virgin Records in July 1998. In 1999, he signed with Priority Records, and released his debut album Ice Cold, produced by Saukrates. "Retrospective Reviews: Choclair’s ‘Ice Cold'". NOISEY, by Ian McBride, Oct 9 2014 "Choclair Ice Cold". AllMusic Review by Matt Conaway The album was certified Music Canada in Canada (50,000 copies). Chart Attack, Review by Shawn Despres and spawned the hit single "Let's Ride", produced by Kardinal Offishall. Let's Ride reached #31 in Canada on the BDS radio chart.
Ice Cold won the Juno award for "Best Rap Recording" in 2000. Later that year, "Let's Ride" won a SOCAN award and a MuchMusic award. He was presented with a 2001 Urban Music award from SOCAN.. Chart Attack, November 20, 2001 Also in 2001 he opened the Music Without Borders concert at the Air Canada Centre in Toronto.. Chart Attack, October 22, 2001. Review by Paul Gangadeen
On March 5, 2002, Choclair released his next album, Memoirs of Blake Savage, which included a lot of drug-related lyrics. "CHOCLAIR Memoirs Of Blake Savage" . NOW Magazine, by Tim Perlich, March 7, 2002 He released the single "Skunk" from that album, which featured Kurupt of Tha Dogg Pound.
After parting ways with Virgin Music, Choclair started his own independent label Greenhouse Music in partnership with Sextant Records/EMI Music Canada. On June 17, 2003, he released the album Flagrant, which won a Juno Award as best rap recording in 2004. "CARAS Scores A Hit With 2004 Juno Awards" . Soul Shine. 2004-04-05 He also released other Canadian hip hop albums in conjunction with Sextant Records and EMI. Greenhouse followed that with the release of My Demo, a collection of Choclair's early underground recordings.
In 2006, Choclair released the album, Flagship. He was also featured on Karl Wolf's single, "Desensitize".
In 2018, Choclair and other members of the team who recorded "Northern Touch" performed the song at the 2018 Juno Awards ceremony. "'Look what my daddy did!': Northern Touch All-Stars on representing rap and fatherhood at the Junos". CBC News, March 28, 2018 Also in 2018, Choclair joined Classified and Maestro Fresh-Wes on the "Canadian Classic Tour". "HIP-HOP LEGENDS CLASSIFIED, CHOCLAIR AND MAESTRO VISIT THE CAPITAL FOR CANADIAN CLASSIC TOUR". Shifter Magazine, Oct 15, 2018
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