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Chery Automobile Co. Ltd., trading as Chery (p=Qíruì),Xing, W. W. J. (2002). "Automakers in the fast lane". The China Business Review: 29(4) is a Chinese automobile manufacture. Founded in 1997, it is currently the fourth largest automobile manufacturer group in China, with 2,603,916 vehicles sold in 2024. The company is headquartered in Wuhu, Anhui. The company used to be a subsidiary of Chery Holding Group Co., Ltd and under the ownership of the municipal government. After its IPO in 2025, it was spun-off from the Chery Holding and currently co-owned by the government of Anhui and Wuhu, the employees and several private companies.

Chery was founded in 1997 by government officials of Wuhu, who appointed Yin Tongyue, the current chairman, as the company's first technical director. Chery launched its first car called the Fengyun in 1999, using a licensed chassis. During its early years, Chery utilized technologies from other manufacturers; some were licensed and others were acquired by reverse engineering. This practice led to a lawsuit in 2003 filed by alleging that Chery had copied the design of one of its cars. Chery has since developed and improved its technologies. Since 2006, Chery has produced its engines branded as ACTECO, which it also sells to other manufacturers.

The company started exporting cars from China in 2001, ahead of other Chinese manufacturers and has been the top exporter of Chinese brand passenger vehicles since 2003. The company exported 269,154 vehicles in 2021, 451,337 vehicles in 2022, and 937,148 vehicles in 2023, accounting for 52 percent of its overall sales.

Chery invests more heavily in overseas markets than other Chinese manufacturers, and many of its vehicles are assembled outside China using complete or semi-complete . In 2024, Chery Holding Group made its debut on the Fortune Global 500 list, securing the 385th position with a revenue of $39.0917 billion.

Chery adopts a multi-brand strategy by establishing many car brands for different purposes. , the company has nine active brands, including the main Chery brand (with Chery Fulwin and Chery New Energy sub-brands for and respectively), and Lepas for premium vehicles, as a collaborative electric car brand with , that focuses on SUVs, iCar/iCaur for electric SUVs, for commercial vehicles, and , , Exlantix, and Aiqar for export markets.

The company also operates a with JLR since 2012 called Chery Jaguar Land Rover to produce and vehicles in China.

On 25 September 2025, Chery raised about US$1.2 billion in its IPO at HK$30.75 per share, valuing the company at nearly US$23 billion, marking it as one of Hong Kong's largest IPOs of the year.


History

Early years
Chery was founded on 8 January 1997 as a state-owned enterprise by a group of officials from in province. The city officials appointed Yin Tongyue, the current Chery chairman, as the company's technical director in 1996. Yin is from Anhui, and at that time was a manager in , holding a position as a workshop director for the joint venture. The car project was formally incorporated on 18 March 1997 as Anhui Auto Parts Co., Ltd., with substantial funding from the Anhui provincial government, amounting to millions of yuan. The plan was to set up an engine production line and creating a components industry, before initiating car manufacturing operations.

Chery began automobile production in 1999 using a chassis licensed from Spanish manufacturer .Fairclough, G. (4 December 2007). "Accelerating growth: In china, chery automobile drives an industry shift; low costs, high output attract global partners; chrysler's leap of faith". The Wall Street Journal, pp. A.1-A.1 Called the Fengyun, Chery's first car sold nearly 30,000 units. By 2002, Chery's production and sales exceeded 50,000 units, ranking among the "top eight" in the domestic passenger car industry. However, the company was only awarded a national passenger car production license in 2003, so while its first product rolled off the line in December 1999, it could not be legally sold outside the Anhui province for several years. During that period, Chery solved the problem by piggybacking on a license until 2003. In this period, SAIC held a 20 percent share in Chery. Ownership was soon sold due to rising tensions between Chery and another SAIC partner , and political pressure from the SAIC management towards Anhui authorities.McGregor, R. (14 June 2004). "SAIC severs links with chery". Financial Times.


Expansion period
In May 2003, Chery launched its smallest car, the , which became popular due to its design and affordability. Despite its successful sales, it also received quality and durability complaints from owners. In June 2003, American manufacturer (GM) filed a widely publicized against Chery, alleging that the design of the QQ copied the first-generation , a vehicle developed by . In late 2005, the lawsuit was settled out of court. GM was not the only manufacturer to have been exasperated with Chery; planned to file a lawsuit against Chery regarding the secret side deals it engaged with VW parts suppliers to produce the Chery Fengyun that resembled the Volkswagen Jetta."Eat your hat". (2003). Business Asia: 35(17) Volkswagen agreed to abstain from a planned lawsuit after Chery offered financial settlement out of court.Hessler, p. 65 These entrepreneurial risk-taking led The Wall Street Journal in 2007 to describe Chery's corporate culture as "an odd hybrid of Communist and entrepreneurial ".

In December 2004, Chery entered an importation agreement with American company Visionary Vehicles, laying the groundwork to introduce five Chery models to US and Canada. Visionary Vehicles was owned by , widely known as the entrepreneur who brought cars to the US. Both companies hoped to sell 150,000 vehicles in the US by 2007. Investments were made to ensure compliance with safety regulations, and a dealership network was established across North America. Allegations of breach of contract by Chery and the legal disputes that followed in 2006 disrupted the collaboration between both companies, and Visionary Vehicles ended up winning a lawsuit it brought against Chery in 2013 to recoup losses from the failed deal.

Chery started improving its engineering capabilities, and launching other new products such as the SUV and other models. In 2003, Chery started buying 1.4-litre produced in Brazil and jointly developed by and . In 2005, the company used a Mitsubishi Motors engine for the Tiggo, which was widely used in the Chinese car industry at that time. Chery started producing its own engine branded as ACTECO since 2006. It is the result of a technical cooperation dating from 2003 with AVL, an Austrian engineering company. Starting 2008, Chery supplied ACTECO engines to Fiat, which used the 1.6- and 1.8-liter engines for the .

The A3, introduced in August 2007, became a turning point of the brand. The sedan was styled by , and became the first Chinese-developed car to receive a 5-star rating in the China safety test.

In 2009, Chery produced 508,500 units, and at that time, it had an annual production capacity around 650,000 units. More than 400,000 of its 2009 sales were sedans. In that year, Yin Tongyue announced changes to the company's strategy to become a multi-brand carmaker by introducing three new brands: , Rely, and . Chery also renamed all its cars to followed by a number, except for the E5, QQ, and Tiggo. It also introduced the Fengyun 2 to replace the SEAT-based sedan. These changes are aimed to eliminate the low-budget image of Chery cars. Later its sprawling production policy and lineup became a problem for Chery. With over 100 new models in the works, Chery decided to cancel the Rely and Riich brands in the fall of 2012. Since then, Chery has entered an adjustment period of "returning to one Chery", and reduced its planned models to around 30.


Chery Holding establishment
In 2010, Chery entered a new phase with the establishment of Chery Holding Co., Ltd., which became a conglomerate holding company that also operated other businesses such as financial services, , and service sector. By 2024, the holding company consists of over 300 member companies.

Chery became the seventh-most productive Chinese vehicle manufacturer in 2010 by selling nearly 700,000 units. Slipping sales marked 2011 and 2012; in these years, the company produced more than 640,000 and near 590,000 units, respectively, and it moved from a seventh to a tenth-place ranking.For 2011 sales figures, see

  • For 2012 sales figures, see The company in 2011 exported around 25% of its total production.This assertion is supported by multiple sources:
  • For total 2011 production of 641,700 units, see
  • For 2011 export of 158,900 units, In 2011, Chery built its first fully owned manufacturing plant outside of China, located in Jacareí, Brazil. It went operational in 2014.

Since the late 2000s period, Chery also began to actively seek a partnership with foreign carmakers. Several possible tie-ups with both and were explored, but fell through. In mid-2011, the company signed an agreement with Fuji Heavy Industries (currently Subaru Corporation) to establish a manufacturing joint venture in China, with a production site planned in Dalian, Liaoning. The planned joint venture failed to receive an approval from the Chinese government despite multiple attempts. Chery started partnering with Jaguar Land Rover (JLR) in March 2012, which was looking to produce cars in China through a mandatory 50-50 joint venturer with a local company. The joint venture was formalised as Chery Jaguar Land Rover in November 2012. Its first product, a Range Rover Evoque, rolled off the production line in October 2014 from the newly built plant in Changshu, Jiangsu. Chery also began manufacturing a revived version of the Moke under an agreement with JLR since 2013. Its design evokes the classic built from 1964 until 1993.

Chery was also involved with the establishment of , a joint venture formed in 2007 with based in Singapore and owned by Israeli investors, and started selling the Qoros 3 sedan in 2013. Qoros was sold off in 2018, and faced bankruptcy in 2022.

In 2014, Chery revived its multi-brand strategy by establishing as a separate brand, which is positioned as a low-budget offering. The brand was partially sold in 2018. Another brand that was established by Chery is , which is positioned in the premium segment. The brand was introduced in September 2017 at the International Motor Show Germany in by showcasing the TX . The first production model from Exeed was the mid-size SUV in March 2019. In January 2018, Chery introduced another brand called at an event in , which focuses on "value for money" mid-size SUVs and targets Chinese families living in tier-three and tier-four cities who travel often.

Chery started early in producing (EVs) by introducing its first EV in 2009, which is an electrified version of the original Chery QQ. The company established an EV division called Chery New Energy in 2010. Following this, Chery released the in 2014, an EV variant of the second-generation QQ, and later launched the eQ1 in 2016. The eQ1 went on sale in 2017, and became one of the most popular electric car in China until 2020, when rivals such as the Wuling Hongguang Mini EV became available. "The top 3 global best selling plug-in electric cars in 2021 were the Tesla Model 3 (500,713), the Wuling Hongguang Mini EV (424,138), and the Tesla Model Y (410,517). Nissan Leaf sales totaled 64,201 units and Chery eQ 68,821 units." In June 2021, Chery produced its 200,000th eQ1.


Rapid growth period
Chery attempted to enter the US for the second time in February 2020, when the company struck a deal with a -based dealership group HAAH Automotive to sell Exeed and Chery Tiggo models in the country by 2022. The vehicles were planned be rebranded as Vantas and T-GO respectively, and would be assembled at an American plant using both domestic and imported parts. The plans were cancelled in mid-2021 as HAAH filed for bankruptcy.

In 2021, Chery announced the "Double 50" strategic plan that aimed to export 500,000 vehicles and to achieve an export revenue of US $5 billion by 2025. The company ended up surpassing the plan by a large margin by exporting 937,148 vehicles in 2023.

The company started entering or reentering markets in this period. Chery resumed operations in South Africa in late 2021 after years of absence. In 2022, Chery entered the Mexican market as Chirey due to trademark reasons, as held the rights for the Chery name in North America. Other markets entered in 2022 included Malaysia, Indonesia, and Turkey. Chery re-entered the Australian market in 2023, after briefly selling cars there in the early 2010s. Its Exeed brand started sales in the Middle East in 2022.

In 2023, Chery launched four new brands and several new product lines. In April, it launched a new brand called iCar which mainly sells electric SUVs that targets young customers, and the Sterra electric product line (Exlantix for export markets) under its brand. The company also started a partnership under the Harmony Intelligent Mobility Alliance (HIMA), where Chery supplied HIMA with electric vehicles under the new brand. Luxeed's first product is the Luxeed S7, which is the first car to have the on board.

In April 2023, Chery also launched another two new brands in a ceremony held in Wuhu, Anhui called and . Both brands are only marketed outside China to support Chery's export strategy. The two brands combined (referred to as "O&J" brands) were targeted to reach annual global sales of 1,400,000 units by 2030 (not including China). Also in 2023, Chery also announced its new high-performance platform marketed as "Chery Dual Mode" (C-DM) to be introduced into most of its models. The plug-in hybrid system became available in Chery vehicles carrying the Fulwin sub-brand, Jetour vehicles under the Shanhai sub-brand, and Exeed vehicles.

In January 2024, Chery has signed strategic cooperation framework agreements with Nio to establish cooperation in battery standards, technology, the construction of battery swapping service networks, and operation.

In March 2024, Chery fully acquired , a carmaker based in that was a subsidiary of Fujian Motors Group. The production facility of Soueast is used for producing brand vehicles.

In June 2024, Jaguar Land Rover (JLR) and Chery signed a letter of intent in electric vehicle cooperation. JLR will license the Freelander nameplate to Chery Jaguar Land Rover to produce EVs based on an Exeed EV platform called the E0X. Freelander as a brand will be separate from JLR's 'House of Brands' portfolio or Chery's brand line-up. Freelander vehicles will be sold in China, with plans for global exports. In November 2024, Chery established the FR Brand Division to lead the development and marketing of Freelander-branded models.

In October 2024, South Korean manufacturer , formerly SsangYong Motor, signed an agreement with Chery to co-develop electrified vehicles for global markets. KG Mobility will receive the T2X platform developed by Chery.

In October 2024, Chery Holdings Limited was reported to be considering listing its automobile division in , with an estimated valuation of approximately US$7.1 billion (around RMB 50 billion).

In April 2025, Chery launched its new hybrid system called Kunpeng Super Hybrid CDM/CEM. In the same month, the company announced the revival of the Rely brand as its electric pickup line, offering ICE, BEV, EREV, and PHEV variants. Chery also introduced a new brand, Lepas, aimed at overseas markets, and introduced iCaur, the export market name of the iCar brand.

In July 2025, Chery restructured its Chery brand by establishing four major divisions: the Exeed Division, the Tiggo and Arrizo Division, the Fulwin Division, and the QQ Division. Jetour, iCar, and Luxeed brands will continue to operate independently due to differences in market positioning and cooperation models.


Stake restructuring and IPO
In January 2025, to meet the IPO requirements for Chery, Chery Holding Group, the majority shareholder of Chery Automobile, completed a "shareholder downchain restructuring," distributing its 42.32% equity stake proportionally to its shareholders. Following this restructuring, the three major shareholders—Wuhu Investment Holding (Wuhu SASAC), , and Ruichuang (an employee stock ownership company)—now hold 21.17%, 16.83%, and 11.51% of Chery's equity, respectively. Among Chery's other shareholders, Anhui Credit Guarantee (9.97%) and Anhui Investment Holding (5.2%) are both state-owned entities under Anhui provincial government, while CATL (3.15%) and Gotion High-tech (1.66%) are strategic partners from the industry chain.

On 25 September 2025, Chery raised about US$1.2 billion in its Hong Kong IPO at HK$30.75 per share, valuing the company at nearly US$23 billion, with the stock rising over 11% on debut and marking it as one of Hong Kong's largest IPOs of the year.

Following the IPO of Chery Automobile, Chery Holding no longer holds shares in Chery Automobile. Chery Holding currently only retains the commercial vehicle business () and has no capital ties with Chery Automobile, effectively completing a spin-off.

+Major stakeholders of Chery Automobile after 2025 !Capital type !Stakeholder !Percentage !Note
State-owned (36.34%)Wuhu Investment Holding21.17%Wuhu SASAC, Wuhu municipal government
Anhui Credit Guarantee9.97%State-owned financial institute by Anhui provincial government
Anhui Investment Holding5.2%Anhui SASAC, Anhui provincial government
Private (21.64%)16.83%
3.15%
Gotion High-tech1.66%
Employee owned (18.25%)Ruichuang11.51%Employee stock ownership company, Yin Tongyue holds 87.49% of it. By penetration, Yin Tongyue personally holds 10.07% of Chery
Ruiheng3.37%Employee stock ownership company
Zhenrui3.37%Employee stock ownership company


Operations
Chery's main production base in mainland China is located in . As of 2007, the company had two auto-making production bases, two engine-making facilities, and a production plant. Another car-making production base located in , , became operational in 2012.


Research and development
Chery invests around 7% of its total sales in research and development, and, as of 2011, had over 4,000 patents. It has R&D facilities in , , and , . Chery has cooperative agreements with many foreign component firms, including the American , American , American Delphi Automotive, the Australian company Futuris, German Robert Bosch GmbH, American , German , French , and the American . Some have helped Chery establish a local .

Chery established a R&D center at , Germany near in 2018, which went operational in 2019 under Chery Europe GmbH. The facility employed around 30 to 50 people in its initial phase. In early 2024, Chery announced the expansion of the R&D center in Raunheim and will double the number of employees at the center to 120 by the end of 2024. The facility has gradually grown into one of Chery's most important R&D and design bases over the past five years.

By late 2023, Chery had applied for over 29,000 patents.


Design
In 2012, Chery hired former General Motors designer James Hope. Former designer Hakan Saracoglu joined Chery's design team in 2013. Saracoglu reshaped and guided the brand's design direction, steering it away from the budget perception associated with its popular Chery QQ. In 2018, former Mazda Europe design director Kevin Rice joined Chery to lead its design centre in Raunheim, Germany. Rice left the company in 2020 to join Pininfarina in Turin, Italy, and his position was replaced by Steve Eum, who hailed from General Motors and joined Chery in 2017.

, Chery has six design centers, including one in , two in , and another in , Germany.


Overseas markets
+Chery export sales figures !Year !Export sales
2014108,238
201586,715
201688,081
2017107,727
2018126,993
201996,047
2020113,762
2021269,154
2022451,337
2023937,148
20241,144,588

Chery has been the largest Chinese automobile exporter. The company started its export operations well ahead of other Chinese manufacturers, making its first export to the Middle East as early as 2001. It became China's largest car exporter since 2003, except in 2022 when briefly took the position. , Chery has been exporting cars to more than 80 countries and regions, with a total export volume of more than 1.7 million vehicles. , and the are its key export markets.

Chery's export business started in October 2001 when a car dealership owner from spotted a Chery car on the streets of , catching his interest. Following numerous inquiries, he learned that this car was the recently released first-generation Fengyun/Fulwin sedan. The dealer promptly visited Chery's headquarters in Anhui, aiming to meet current chairman Yin Tongyue, at that time an executive deputy general manager to discuss potential export collaboration. Eventually, Yin agreed to export 10 cars as a trial, which marks the beginning of Chery's venture into overseas markets. Subsequently, Chery started exporting cars in larger volumes to other regions. Prior to 2012, unlike most larger Chinese carmakers, Chery lacked a joint venture with any foreign manufacturer. A 2009 report by the US Congressional Research Service asserted that such joint ventures usually restrained overseas sales.

In the following two decades, Chery's annual export sales remained at around 100,000 to 150,000 vehicles until a surge occurred in the early 2020s. From 2020 to 2023, Chery's export business experienced rapid growth, doubling to 937,100 vehicles in 2023 compared to the previous year, constituting 52 percent of its total sales. That year, Chery ranked first in export volume among Chinese automobile manufacturers, surpassing 's passenger cars division which held the position in 2022. Its overseas ventures were reported to be more lucrative than its domestic operations due to the larger margin per vehicle, with a significant portion of its over 30 billion yuan profit in 2022 coming from international markets.

Chery claims to be the first Chinese manufacturer to export complete vehicles, CKD components, engines, and complete vehicle manufacturing technology and equipment abroad. , Chery has 10 production bases overseas which produce either complete or semi-complete , mainly in South America, the Middle East and Russia; they have also been expanding to Southeast Asia and Europe.


Americas

Brazil
Chery has a production base in Jacareí, Brazil, that began construction in July 2011, in a joint effort with the government of the state of São Paulo. The plant began operating in August 2014, with a first-phase production capacity of 50,000 units per year. In phase two, the plant would achieve an annual production capacity of 150,000 units. Models produced there were the hybrid-powered (since October 2014), the QQ (since the second half of 2015), Tiggo 2 (since mid-2017) and Arrizo 5 (since October 2018).

In 2017, the Brazilian automobile manufacturer bought 51 % of Chery's operation in Brazil. Since then, the vehicles in Brazil have been offered under the Caoa Chery brand. Caoa has been producing the Tiggo 4 in Anápolis, Goiás in knock-down kit form since November 2018. Between 2018 and 2023, the plant had produced the Arrizo 5, Arrizo 6, Tiggo 2, Tiggo 3x, Tiggo 5x, Tiggo 7 and Tiggo 8, totaling around 146,921 vehicles. In August 2023, Caoa announced a R$3 billion investment in the Anápolis facility to expand and modernize the plant. It resulted in the opening of a second production shift in January 2024, which created 1,357 new jobs in total.

In 2024, Chery will enter the Brazilian market independently without Caoa by using three brands: Omoda, Jaecoo, and Exeed. The company also plans to reactivate the Jacareí plant to produce cars from the three brands; the plant is currently owned by Caoa Chery and has sat dormant since February 2022.


Mexico
In 2022, Chery entered the Mexican market as Chirey. An alternate form of the name was chosen due to American businessman owning the Chery trademark in North America; he had planned to import Chery vehicles to the US and Canada in the 2000s.

In May 2023, Chery introduced Omoda as its second brand in the country. The Chirey Omoda 5 was renamed the Omoda C5. Omoda will open 70 dealers across the country that will be shared with the upcoming Jaecoo brand.


Uruguay
Between 2007 and 2015, the Argentinian company SOCMA Group manufactured Chery vehicles in the Oferol factory in Barra de Carrasco, Canelones, Uruguay. The was officially launched in in October 2007. The plant was permanently closed as of May 2015.


Venezuela
First introduced to the country in mid-2006, Chery vehicles continued to be the only licensed Chinese car exports to Venezuela as of 2011, according to the company. Opened in September 2011, a new Chery production site in the north-central state of , owned by the ZGT joint venture, produces the A1 and A3 models.


Asia-Pacific

Australia
Chery vehicles first entered Australia in 2011, brought in by Australian distributor . Several models were introduced, including the J1, J3 hatchback and J11 SUV. The J1 became the cheapest car on sale in the country during its introduction at . In August 2012, Ateco recalled 2,250 Chery vehicles after the cars' engines and exhaust gaskets were found to contain . Ateco ended sales of Chery vehicles in 2015, citing Chery's shifting focus to its home market and communication difficulties with the headquarters.

The brand re-entered Australia in 2023 under a subsidiary owned directly by Chery. It purchased the "" trademark from / General Motors in 2022, although the trademark remains unused. The first model it introduced is the Chery Omoda 5, which started deliveries in March 2023. That year, the brand sold 5,890 vehicles in the market.


Indonesia
Chery models were assembled from knock-down kits and sold in Indonesia since 2006 until 2011 by . Indomobil ended sales of Chery in 2011 due to low sales and recurring quality issues. In 2022, the brand returned to Indonesia under direct factory-backed operations, and contracted PT Handal Motor Indonesia to assemble Chery vehicles in the country as of late 2022. Chery started exporting vehicles from Indonesia to Vietnam since 2024.


Iran
In 2003, Chery signed agreements with Iran's SKT Company and Modiran Vehicle Manufacturing Company, which involved a factory construction to assemble vehicles in the form of complete parts, which has lower than directly importing complete vehicles. Manufacture from kits in Iran began in 2004. In late 2007, Chery stated that it held a minority ownership in a joint venture with Iranian Khodro and Canadian Solitac as its partners. This joint venture controlled a knock-down factory in , .


Malaysia
In 2006, local manufacturer considered producing an MPV and an SUV model together with Chery in Malaysia, which are reported as the Chery V5 and Chery Tiggo, respectively.

By 2008, a factory assembling Chery models from kits opened in , through a 50–50 joint venture between local company Alado Corp Sdn Bhd and Chery.Bursa, M. (2009). "ASEAN automotive market review: Management briefing; Manufacturer activity". Just-Auto News. Bromsgrove, United Kingdom, Bromsgrove Its first model was the Chery Eastar MPV, originally the V5 in China. In 2012, Chery planned another factory that was expected to be built and operational in Malaysia by 2015.

In 2023, the brand returned to Malaysia under direct factory-backed operations, and assembled vehicles at 's facility in Kulim, Kedah since August 2023. In 2024, Chery Malaysia announced that it will build a fully owned plant in to complement production at Kulim, which would produce Jaecoo vehicles. The first vehicle produced by the facility, a Jaecoo J7, rolled off the plant in June 2024.


Pakistan
Chery has entered into a manufacturing and licensing agreement with of Pakistan. The assembly of Chery SUVs in Pakistan commenced on 31 March 2022.


Taiwan
The Chery A3 was assembled since August 2009 in , Taiwan, by Shengrong Auto, a subsidiary of Prince Motors (), a Taiwanese car company.


Europe

Italy
Since November 2007, Chery partners with DR Motor, a subsidiary of to assemble and distribute Chery vehicles in Italy under the DR brand. According to a Chery representative, the company chose not to enter the European market directly at that time since the is a "sensitive" market and it "shall only consider entering the region when all conditions permit". Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR Automobiles vehicles. The original was marketed as the DR5, while the Riich M1 became the DR1. Later DR Automobiles added models developed by and . In 2022, DR Automobiles added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles. In February 2023, DR Automobiles started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1.

Chery will enter Italy directly and separately from DR Automobiles by selling two brands, Omoda and Jaecoo, by the third quarter of 2024.


Spain
Chery first entered the Spanish market in March 2024, introducing the Omoda 5 and Omoda E5 under the Omoda brand.

In April 2024, Chery signed a joint venture deal with Spanish company EV Motors to build cars in a former factory in , Spain. Nissan ended production in the plant in 2021, before handing the facility over to Spanish electric motorcycle maker Silence and local engineering groups QEV and EV Motors. Chery will start producing its Omoda vehicles at the plant first, while EV Motors will produce its own vehicles starting in the fourth quarter of 2024.


Rest of Western Europe
Chery plans to launch three brands in core European markets by 2026, with each brand launching three new models. Two brands, Omoda and Jaecoo, will be launched first in 2024, while the luxury brand Exlantix (a sub-brand of ) will be launched in 2025.


Russia
Chery entered the Russian market in 2005. produced Chery models from kits from 2006 to 2008. also produced Chery vehicles, from 2008 to 2014, but they usually carried non-Chery badges such as "Vortex". In 2020, Chery started selling Exeed vehicles in Russia.

As a result of Western, South Korean and Japanese manufacturers leaving Russia due to the Russian invasion of Ukraine in 2022, Chery reported massive sales growth in Russia. In 2023, Chery was second only to the local Russian brand with annual sales of 119,000 vehicles with a local market share of 11.2 percent, accounting for 20 percent of Chery's overseas sales.

In 2024, local manufacturer will produce the Chery Tiggo 7 Pro Max at a former assembly plant, now rebranded as the Xcite X-Cross 7. Despite local production, the Chery Tiggo 7 Pro Max will still be available in the Russian market as Chinese imports sold through Chery dealerships.


Turkey
In October 2009, Chery announced plans for an assembly plant in Turkey to be built in cooperation with the Turkish carmaker Mermerler Otomotiv at a cost of $500 million. The plant is planned to have an initial capacity of 20,000 units per year, rising to 100,000 by 2017. As of 2012, the plant has yet to commence production.

Chery re-entered Turkey in late 2022 under its own direct investment, and started sales in March 2023 with three models, the Omoda 5, Tiggo 7 Pro and Tiggo 8 Pro. In its first year of sales, Chery was able to sell 40,590 vehicles in the country, ahead of many established brands.

In March 2025, the Turkish government announced that Chery's partners will make a US$1 billion investment in , Turkey for a manufacturing plant with a capacity to create 5,000 jobs and produce 200,000 vehicles a year. The project also includes a research and development.


Ukraine
Chery had a partnership with since 2006 and manufactured cars from kits at sites in and . Since February 2011, the Chery A13 has been manufactured in Ukraine, where it is rebadged and sold in the country as a ZAZ Forza.


Africa

Egypt
Assembly of Chery cars from complete knock-down kits began in Egypt in 2004 according to the company itself, but news reports indicate that it only expressed initial interest in doing so that year. As of 2011, some Chery models were sold in the country under the brand name . One Egyptian factory making Chery models from semi-complete knock-down kits had a 2009 production capacity of 30,000 vehicles/year.

In 2011, Chery stated the parts localization ratio for Egypt was 45%.


South Africa
Chery started sales in in 2008, backed by local financial services company, Bidvest, and local car dealership company, Imperial. Several vehicles that was introduced include the QQ, QQ3, the J2 and J3 hatchbacks, and Tiggo TX. Chery left the market in 2018, and re-entered in 2022. By 2023, it is the sixth best-selling brand in the country.

In April 2023, Chery introduced its Omoda brand in South Africa as a more "premium" offering. The Jaecoo brand was added in 2024.

In 2025, Chery announced that it would introduce 19 new energy vehicles (NEVs) in South Africa, throughout the year, as part of further expansion in the country. The first of these vehicles was unveiled at Auto Shanghai 2025. Jay Jay Botes, General Manager for Chery South Africa, stated that Chery believes that its Super Hybrid technology will become a key growth driver in markets like South Africa.

In July 2025, as part of its expansion in the country, Chery South Africa announced that it had reached a sales volume that justified exploring the viability of establishing a manufacturing plant in the country. Chery confirmed it was in the second phase of a feasibility study to determine the viability of local manufacturing.

The feasibility study considered multiple production models, including semi-knocked-down (SKD) and completely knocked-down (CKD) kits, contract manufacturing, joint ventures, and a greenfield investment. The company further stated that, as part of the study, it was assessing the capability of local suppliers and ensuring compliance with regulatory requirements.


Products and brands

Chery

Cars
  • (2025–present), city car
  • Chery QQ3 (upcoming), subcompact hatchback
  • Chery QQ5 (upcoming), subcompact hatchback
  • Chery Arrizo 8 (2022–present), mid-size sedan
  • Chery Arrizo 5 Plus (2018–present), compact sedan
    • Chery Arrizo 5 GT (2022–present), variant of Arrizo 5 Plus
  • Chery Arrizo 5 (2016–present), subcompact sedan

File:Chery Arrizo 8 004 (cropped).jpg|Chery Arrizo 8 File:Chery Arrizo 5 Plus Ozawa 001 (cropped).jpg|Chery Arrizo 5 Plus File:Chery Arrizo 5 2024 facelift 003.jpg|Chery Arrizo 5


SUV
  • Chery Tiggo 9L (upcoming), full-size SUV
  • Chery Tiggo 9 (2023–present), mid-size SUV
  • Chery Tiggo 9X (2024–present), mid-size SUV
  • Chery Tiggo 8 (2018–present), mid-size SUV
    • Chery Tiggo 8 C-DM (2024–present), PHEV variant of Tiggo 8
  • Chery Tiggo 7 Plus (upcoming), compact SUV
  • Chery Tiggo 7 (2016–present), compact SUV
    • Chery Tiggo 7 High Energy (2024–present), compact SUV, restyled Tansuo 06
  • Chery Tansuo 06 (2023–present), compact SUV
  • Chery Omoda 5 (2022–present), compact SUV
    • Chery Omoda E5 (2023–present), export-only EV variant of Omoda 5
  • Chery Tiggo 5x (2017–present), subcompact SUV
    • Chery Tiggo 5x High Energy (2024–present), subcompact SUV, restyled Omoda 5
  • Chery Tiggo 3x (2016–present), subcompact SUV

File:Chery Tiggo 9L MY2025 IMG01.jpg|Chery Tiggo 9L File:2023 Chery Tiggo 9.jpg|Chery Tiggo 9 File: Chery Tiggo 8L 001.jpg|Chery Tiggo 8L File:2023 Chery Tiggo 8 Pro PHEV.jpg|Chery Tiggo 8 Pro File:2021 Chery Tiggo 7 Plus.jpg|Chery Tiggo 7 Plus File:Chery Tiggo 7 (瑞虎7) III C-DM 01 China 2025-03-31.jpg|Chery Tiggo 7 High Energy File:2020 Chery Tiggo 5X (facelift, front).jpg|Chery Tiggo 5x File:Chery Tiggo 5X High Energy Edition 001.jpg|Chery Tiggo 5x High Energy File:Chery_Tiggo_3x_Plus_001_(cropped).jpg|Chery Tiggo 3x File:Chery_Explore_06_001_(cropped).jpg|Chery Tansuo 06 File:Chery Omoda 5 012.jpg|Chery Omoda 5


Pick-up


Chery Fulwin
Chery Fulwin (p=Qíruì Fēngyún) is a product line of Chery established in November 2023 to market vehicles. Most Fulwin vehicles are based on Chery petrol vehicles with an additional plug-in hybrid system marketed as Kunpeng Super Performance Electric Hybrid C-DM. Chery Fulwin vehicles are distributed through separate dealership network.

Chery Fulwin products will be divided into three series: A, T and M, representing sedan, SUV and categories respectively. and battery electric vehicles are also planned. Its first model, the Fulwin A8 sedan was available to pre-sale in December 2023.

The Fulwin/Fengyun name was a model name used by Chery several times in the past, starting from the Fengyun sedan in 1999.

Since 8 July 2025, Chery Fulwin was repositioned from a product series to an independent brand, positioning itself as a "global new energy luxury brand". After becoming independent, the new brand will belong to the newly established "Chery Brand Domestic Business Group" alongside Exeed, QQ, and Arrizo + Tiggo series.


Products
  • Chery Fulwin A9L (2025–present), EREV full-size sedan
  • Chery Fulwin A9 (upcoming), PHEV mid-size sedan
  • Chery Fulwin A8 / A8L (2024–present), PHEV variant of Arrizo 8
  • Chery Fulwin T11 (upcoming), EREV full-size SUV
  • Chery Fulwin T10 (2024–present), PHEV variant of Tiggo 9
  • Chery Fulwin T9 (2024–present), PHEV variant of Tiggo 9X
  • Chery Fulwin T8L (upcoming), PHEV variant of Tiggo 8 (2nd)
  • Chery Fulwin T8 (2025–present), PHEV variant of Tiggo 8
  • Chery Fulwin T7 (upcoming), PHEV variant of Tiggo 7 Plus
  • Chery Fulwin T6 (2024–present), PHEV variant of Tansuo 06
  • Chery Fulwin X3 / X3L / X3 Plus (2025–present), compact SUV, BEV/EREV variant of iCar 03

File:Chery Fulwin A8 001.jpg|Chery Fulwin A8 File:Chery Fulwin A8L 003.jpg|Chery Fulwin A8L File:Chery Fulwin A9 001.jpg|Chery Fulwin A9L File:Chery Fulwin T8 003.jpg|Chery Fulwin T8 File:Chery Fulwin T9 002.jpg|Chery Fulwin T9 File:Chery Fulwin T11 001.jpg|Chery Fulwin T11


Chery New Energy
Chery New Energy (p=Qíruì Xīn Néngyuán) is a subsidiary of Chery established in April 2010 to produce and market electric vehicles.


Products
  • Chery Arrizo e (2016–present), compact Sedan
  • Chery eQ1 (2017–present), city car
  • Chery eQ7 (2023–present), compact SUV
  • Chery QQ Ice Cream (2021–present), city car

File:Chery Arrizo 5e 001.jpg|Chery Arrizo e File:2022 Chery eQ1 (facelift, front).jpg|Chery eQ1 File:2023 Chery EQ7.jpg|Chery eQ7 File:Chery QQ Ice Cream IMG01.jpg|Chery QQ Ice Cream


Exeed
Exeed (t=星途) is Chery's premium brand for passenger vehicles, which was established in 2017.

File:Exeed Lanyue 003.jpg| File:Exeed Yaoguang C-DM 001.jpg| File:Exeed Sterra ES 001.jpg|Exeed Sterra ES


Jetour
Jetour (l=victory road) is Chery's SUV brand launched in 2018. The brand mainly produces mid-size crossovers and , targeting Chinese families living in tier-three and tier-four cities who travel long-distance frequently.

File:Jetour X70 Plus facelift 001.jpg|Jetour X70 Plus File:Jetour Dasheng 001.jpg| File:Jetour Traveller 003.jpg|


iCar/iCaur
iCar (iCaur outside China) is Chery's electric vehicle brand established in April 2023. According to Chery, the brand targets younger people aged 25–35 who are pursuing new careers. iCar started sales of its first vehicle, the iCar 03 SUV, in February 2024.

File:ICAR 03 001.jpg|iCar 03 File:ICAR V23 001.jpg|iCar V23 File:2024 iCar X25 (China) side view.png|iCar X25


Luxeed
Luxeed () is Chery's premium electric vehicle brand in collaboration with under Harmony Intelligent Mobility Alliance (HIMA).

File:Luxeed S7 005.jpg|Luxeed S7 File:Luxeed R7.jpg|Luxeed R7


Rely
Rely brand was defunct during 2013–2025. In April 2025, Chery announced to revive Rely brand as its electric pickup brand, covering ICE, BEV, EREV, and PHEV variants.


Overseas brands
Chery has several brands that are only used in overseas markets: , , , and Lepas.

Omoda and Jaecoo were simultaneously introduced in April 2023 at an international dealership and journalist convention in Wuhu, Anhui, although Omoda has been selling vehicles in Russia since 2022. Positioned above the Chery brand, Omoda and Jaecoo are part of Chery International, the company's export division. In Iran, the brands are known as Ecoda and Lucano respectively.

Exlantix, a brand consisting of rebadged Exeed Sterra electric vehicles, was introduced in Russia in March 2024.

Aiqar, derived from the Chinese market iCar brand, is an electric vehicle brand of Chery International that became available in countries such as Armenia, Georgia, Cambodia, Uzbekistan, and Curaçao. It sells rebranded versions of iCar and Chery New Energy models.

Another brand called Lepas was introduced in April 2025.

File:2023 Omoda C5 front view.png|Omoda C5 File:2024 Jaecoo J7 3.jpg|Jaecoo J7 File:Exeed Sterra ES 006.jpg|Exlantix ES


Former brands

Riich
The Riich brand was discontinued in 2012.

File:Riich G3 front.jpg|Riich G3 File:Riich M1 China 2012-04-21.JPG|Riich M1 File:Riich G5 China 2014-04-16.jpg|Riich G5


Engines
The company produces and exported engines under the brands ACTECO and CAC. Chery engines have been bought by and exported to the US.


Partnerships
In 2007, planned a cooperation with Chery that would have seen the Chery A1 sold as a -brand car in the US and abroad. The plan would have quickly increased the Chrysler small car stable, and the two companies participated in a signing ceremony in late 2007. In early 2008, a similar deal was reached between Chrysler and , however, and the Chrysler-Chery cooperation was abandoned. Around the time of the 2009 Chrysler Chapter 11 reorganization, Chrysler discussed the possibility of an asset sale with Chery, but this also fell through. In the same year, and Chery signed a memorandum of understanding for the creation of a car-making joint venture. Intended to begin operations in 2009, it was to manufacture Fiat and -branded products for the Chinese market and be located in . The deal was put on hold in March 2009. Since 2011, Fiat produced cars in China with local partner .

In May 2011, Chery and Fuji Heavy Industries (currently Subaru Corporation) had an agreement to establish a joint venture to manufacture vehicles in China. The plan was to establish a 30 billion yen plant in Dalian with initial annual capacity of 50,000 cars, that would expand to 150,000 units. Subaru vehicles has been imported to China since 2004. The joint venture proposal was rejected by the Chinese National Development and Reform Commission by September 2011, as the major shareholder of Fuji Heavy Industries, already has two joint ventures in China, which is the maximum amount allowed. Later in May 2012, the proposal was rejected for the second time due to production "overcapacity" in the country.

Chery also has automotive component-manufacturing joint ventures with , , and .

In 2020, there were plans for Chery to buy a percentage of in order for Chery to gain entry into the Indian market, and in order for Tata Motors to receive vehicle platform and technology for cars such as the proposed Tata Blackbird. However, due to COVID-19 pandemic and the continuing political tensions over the Chinese/Indian border, reports have indicated that the plans have been shelved.


Joint ventures

Chery Jaguar Land Rover
In March 2012, Chery and the UK-based luxury carmaker Jaguar Land Rover (JLR) agreed to invest an initial US$2.78 billion in a new China-based joint venture that will sell and manufacture Jaguar and Land Rover vehicles and engines, as well as establish a research and development facility. It is the first JLR facility outside the UK that engages in full-scale production operations. The joint venture received regulatory approval in September 2012. A production base was built in , a county-level city close to Shanghai. The first Chinese-made Range Rover Evoque rolled off the production line on 21 October 2014 from Chery Jaguar Land Rover's plant in Changshu, Jiangsu.

In May 2025, the JLR revealed that the Chery Jaguar Land Rover would cease to produce before the end of 2026 after the joint venture with lost $18.7 million in the 2024 fiscal year. The production of the , , and would be ended in September 2025, and the Range Rover Evoque and Land Rover Discovery Sport would be ended by the end of 2026.


Investments
]] (12% stake)
  • In December 2007, Chery and Israel Corporation founded as a joint venture at 50:50 under the name of Chery Quantum Automotive Corporation (CQAC), which later renamed to Qoros Auto in November 2011.
  • In January 2021, took over 63% of the shares in Qoros, leaving Chery with 25% and (a subsidiary of Israel Corporation) with just 12%.

_(">
(18% stake)
  • In 2014, Chery established as a subsidiary target at producing budget vehicles for young consumers.
  • In 2018, following a restructuring of the Chery shareholding, part of Cowin was sold to the government of City through the subsidiaries Yibin Auto Industry Development Investment Co., Ltd. and Sichuan Yibin Pushi (PUSH) Group Co., Ltd. which took possession of 50.5% and 0.5% respectively at the price of RMB 2.5 billion. Chery retained a 49% stake. The company's headquarters was moved to , and renamed to Yibin Kaiyi Automobile Co., Ltd.
  • In 2022, Chery continued to reduce its shareholding in Kaiyi Auto and transferred it to the Yibin Municipal Government, which Chery retained a 18% stake.


Commercial vehicles

Karry Auto
Karry Auto is a Chinese market only brand founded by Chery in 2009. Following the IPO of Chery Automobile, Karry has no capital ties with Chery Automobile anymore. It becomes a subsidiary of Chery Holdings.

It specializes in the production of light commercial vehicles and people carriers for passenger transport. Some of the products created for Karry were marketed overseas under different marques by Chery.

File:Karry Jiangtun IMG01.jpg| File:Karry Dolphin IMG010.jpg| File:Karry Little Elephant EV 001.jpg|Karry Little Elephant EV


Motorsport
In 2010 and 2011, Chery competed in the . The four cars participating in the rally included two Rely X5 race SUVs, one X5 lead car and one Rely H5 support vehicle for emergency situations. ( 2011 Dakar Rally entry list)

In 2024, the Tiggo 8 participated in the on the T2 Production Vehicle class.


Etymology
Yin Tongyue, a technical director proposed the name Qirui (c=奇瑞) in 1998, which means . Later, this name was romanized as Chery (initially Cheery during the 1999 brand launch).

Other proposed names include Jiuhua (c=九华) after the local area, but the name was rejected by the Chinese industrial and commercial department because it was stipulated that cannot be registered with place names.


Controversies

Copying
In June 2003, American manufacturer sued Chery accusing it of copying the first generation Daewoo Matiz (developed by a GM subsidiary, ) in its design for the Chery QQ. General Motors also claimed a disguised Matiz was used in a crash test in place of the Chery car.

GM executives claimed design duplication with many parts interchangeable between the QQ and the Matiz, and GM China Group stated the two vehicles "shared remarkably identical body structure, exterior design, interior design and key components."

The early was criticised for resembling the second generation Toyota RAV4. Other models using the Matiz technology found in the QQ include the closely related QQ6. The Eastar and its derivatives (V4, B12, and B22) are allegedly clones of the .

After mediation attempts failed, then-GM Daewoo (now known as ) brought a case against Chery in a Shanghai court, but by 2005 had been moved to the Beijing No.1 Intermediate People's Court. Around that time Chinese state officials, including a vice-minister of commerce and a vice-director of the State Intellectual Property Office, publicly supported Chery. The State Intellectual Property Office has claimed that GM did not properly patent their technology. In late 2005 the lawsuit was settled.


Sales
+Chery group sales data by brand !Year !Total !Cheryincluding Karry brand ! !Jetour !iCar !
2010750,456750,456----
2011729,497729,497----
2012653,476653,476----
2013561,062561,062----
2014570,718570,718----
2015575,108575,108----
2016682,474682,474----
2017604,708604,708----
2018752,759540,233-40,007--
2019747,806605,60214,000128,204--
2020731,117586,44518,077126,595--
2021961,926656,94337,167154,035--
20221,232,727908,55351,142180,067--
20231,881,3161,341,261125,521315,1671,445899
20242,603,9161,611,374140,959568,38765,96457,956
+Chery group sales data by country !Year !Global !China !Russia !Mexico !Brazil !Turkey !Egypt !Chile !South Africa !Israel !Australia !Indonesia !Ukraine !Argentina !Uruguay !Colombia !UAE !Iran


See also
  • Automobile manufacturers and brands of China
  • List of automobile manufacturers of China
  • Automotive industry in China


External links

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