Cheongdam-dong () is a ward of Gangnam District, Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expensive real estate in the country. It is known as an upmarket shopping area, with the main shopping street dubbed Cheongdam Fashion Street. Visit Korea Along with Apgujeong's Rodeo Street in Apgujeong-dong and Garosu-gil in Sinsa-dong, which are connected by the main Apgujeong-ro, they are seen as fashionable and trendsetting destinations.
Cheongdam-dong was underdeveloped up till 10 years ago, during which time, galleries moved to this area. It formed the existing gallery street, near the Galleria Department Store in Apgujeong-dong towards Cheongdam Park. Apart from galleries and luxury shopping the area also has high-end restaurants, bars, clubs, cafes and beauty salons; and known as an upscale residential area, especially for Korean celebrities such as actors and K-pop artists.
The 760-meter-long section of main street Apgujeong-ro, that runs from Apgujeongrodeo Station at Galleria Department Store to Cheongdam crossroad, has been dubbed the 'Cheongdam Fashion Street' or 'Cheongdamdong Street of Luxury Goods'. It is lined with stores of luxury brands, such as Zegna, Salvatore Ferragamo, Louis Vuitton, Prada, Burberry, as well as outlets for 3.1 Phillip Lim, Maison Margiela and Tory Burch, and Korean designer Son Jung-wan.
Shopping and dining complex 10 Corso Como, opened in 2008, opposite the Galleria Department Store. Also in September 2008, French jeweler Cartier opened its first flagship store in South Korea, named Cartier Maison, located on Apgujeong-ro, with its facade inspired by Korean Bojagi wrapping cloth. Helmed by Managing Director Philippe Galtie, he said It was the largest in Korea and at the time of opening it was the seventh largest in the world.
In June 2012, luxury bridal gown designer Vera Wang opened her third global and first Asian flagship store 'Vera Wang Bridal Korea', helmed by President Jung Mi-ri, in Cheongdam-dong.
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