Bisexual chic is a phrase used to describe the public acknowledgment of bisexuality or increased public interest or acceptance of bisexuality. Another usage describes a attention towards bisexuality. US girls embrace gay passion fashion, The Observer, by Richard Luscombe, January 4, 2004 Bisexual chic is often accompanied by celebrities publicly revealing their bisexuality.
The phrase itself came into wide usage in the 1970s, on the tail end of the hippie movement, which extolled free love. During the glam rock and disco era, there was a media-generated fascination with bisexuality in the club scene and among musicians such as Elton John, David Bowie and Patti Smith; in fact, in 1980, TIME magazine referred to Bowie's persona Ziggy Stardust as "the orange-haired founder of bisexual chic." Time magazine, Monday, Aug. 04, 1980 Bisexuality in the United States: A Social Science Reader by Paula Claire Rust, 2000, pg 538 At the same time, bisexual groups formed in several large United States cities, heralding the birth of the modern bisexual civil rights and liberation movements.
The phrase can be used to imply someone is only pretending to be bisexual because it's fashionable at the moment. San Francisco's Bisexual Center and the Emergence of a Bisexual Movement by Jay P. Paul Alternatively, it can be used to assert that someone is free of taboos, experimental, in touch with both masculine and feminine aspects of themselves, and therefore potentially a better lover or even a better person. Sex in Public: Australian Sexual Cultures by Jill Julius Matthews; 1997, pg 75
The phenomenon of bisexual chic can also be attributed to the growing number of celebrities disclosing their bisexual identity. For example, in 1995, the lead vocalist of punk rock band Green Day, Billie Joe Armstrong, came out as bisexual in an interview with The Advocate. In the media, Madonna's music videos for "Justify My Love" and "Erotica" and her book "Sex" featured same-sex eroticism. Openly bisexual comedian Sandra Bernhard was featured as a bisexual on the popular television sitcom Roseanne amidst the trend. To illustrate the trend, Roseanne later found herself kissed by another woman and was "consoled" by Bernhard's character, bringing bisexuality to Middle America.See also: Lesbian kiss episodes The 1992 film Basic Instinct featured a glamorous bisexual murderess played by Sharon Stone. Mainstream singer Janet Jackson recorded a cover version of Rod Stewart's "Tonight's the Night (Gonna Be Alright)" in which she sings to a woman with whom she is about to engage in a ménage à trois, saying, "This is just between me … and you … and you …".
In the 21st century, bisexuality (or manifestations thereof) was shown or alluded to in the films Kissing Jessica Stein, Y tu mamá también, Mulholland Drive, Alexander, Kinsey, and Brokeback Mountain, in the television series The O.C. in the US and Torchwood in the UK and in Lady Gaga's music videos for "LoveGame" and "Telephone". In the 2003 MTV Video Music Awards, Madonna kissed Britney Spears and then Christina Aguilera; many news and tabloid outsources referred to it as "lesbian chic". The 2008 hit song "I Kissed a Girl" by Katy Perry had bi-curious lyrics. According to surveys by the CDC in the US, a larger number of female college and high school students in America are experimenting with other women than ever before and, in a surprising twist, actually report being encouraged to do so by pop culture for the first time. More women experimenting with bisexuality from NBC News
It also misleads people who are bi-curious, which means questioning their attraction to both sexes and possibly end up being Monosexuality, to identify with being bisexual.
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