Bartercard Private LTD. is an operator of a barter trading exchange. Bartercard enables businesses to exchange goods and services without using cash or cash equivalents or a direct swap. Bartercard is a trading platform enabling businesses to exchange goods
Founding
Bartercard was founded in 1991 on the Gold Coast, Australia by Wayne Sharpe, Brian Hall, and Andrew Federowsky. Bartercard has a presence in eight countries (
Australia,
New Zealand,
South Africa,
United Kingdom,
United States,
Thailand, United Arab Emirates, and
Cyprus) where 75 offices service approximately 34,000 cardholders worldwide who collectively barter-trade over $600 each year.
In 2007, Bartercard Australia was sold in a management buyout.
Description
Members earn Bartercard
Trade Dollars
/ Pounds for the goods and services they sell, and this value is recorded electronically in the member’s account database or goes towards repaying the credit that the member may have used.
For calculating taxation liability, the Australian Taxation Office (ATO) treats one Bartercard Trade Dollar the same way that it treats one Australian Dollar.
Evaluation
Bartercard is not based on barter but on local currency. The trade is limited and mainly serves to attract new customers, increase sales, and offer networking opportunities.
[Dawn Birch and Peter W.Liesch (July 1998) Moneyless Business Exchange: Practitioners’ Attitudes to Business-to-Business Barter in Australia. Industrial Marketing Management, Volume 27, Issue 4, Pages 329-340]
