Balak son of Zippor ( Bālāq) was a king of Moab described in the Book of Numbers in the Hebrew Bible, where his dealings with the prophet and sorcerer Balaam are recounted. Balak tried to engage Balaam the son of Beor for the purpose of cursing the migrating Israelites community. Balak sent messengers to Balaam to ask him to come curse the Israelites for them. But, when Balaam consulted God, God told him he musn't go for the people of Israel are a blessed people. Balak again sent messengers more distinguished and more numerous this time with promises of even more gold and silver then before. God tells Balaam he can go but to only do as He commands. As Balaam sets out to Moab God is angry and sends an angel to block his way. On his journey to meet the princes of Moab, the angel of the Lord blocks Balaam's path three times causing his donkey to veer off the path. The angel was visable to the donkey but not to Balaam. Each time the donkey moved to avoid the angel with sword drawn Balaam would beat her. After the third time the Lord opened the mouth of the donkey to speak asking why do you beat me? Then God opened Balaam's eyes so that he could see the angel with his sword drawn standing before him. He tells the angel he will return home: "I have sinned, for I did not know that you stood against me on the road". The angel instructs Balaam to attend the meeting with the princes of Moab but to "say only what I tell you". According to Numbers 22:2, and Joshua 24:9, Balak was the son of Zippor.
In the preceding chapter of Numbers,Numbers 21 the Israelites, seeking the Promised Land following their The Exodus from Ancient Egypt, had defeated the Canaanites at a place named Hormah, as well as the Amorites and the people of Bashan, and next approached Moab. The biblical narrative stresses the fears of the people of Moab, who were 'exceedingly afraid' and 'sick with dread' (NKJV) or 'terrified' (GNT). Their fears appear to relate to the size of the Israelite population and the consequent resource depletion which could be expected if they were permitted to occupy Moabite land.
Balak initially conferred with his Midianite allies in order to block Israelite settlement, before sending his elders (along with Midianite elders) to seek Balaam's curse on them. The Midianites appear to have been co-located with the Moabites - according to the Targum Jonathan, they were one alliance of people at this timeGill's Exposition of the Bible http://biblehub.com/numbers/22-4.htm accessed 24 June 2015 and therefore had a common interest in preventing Israelite settlement of the area.
After his mission with Balaam to curse Israelites failed, Balak decided to ally with to gather their women in order to lead Israelites men astray in adultery.
Sources detailing the story of Balak:
According to the Pulpit Commentary, Balak seems to be mentioned by name on a papyrus in the British Museum; Alan Gardiner and Ricardo Caminos, however, transcribe and translate this name as Baꜥalry. In 2019, Israel Finkelstein, Nadav Na'aman and Thomas Römer proposed the common reading of "Davidic line" in the Mesha Stele is actually "Balak".
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