Arrid is a type of antiperspirant and deodorant originally introduced in 1935 by Carter Products and was acquired by Church & Dwight in 2001.
Products
Arrid deodorants and antiperspirants come in five different forms: solids, clear gels, sprays, roll-ons and cream.
Advertising
During the 1940s and 1950s, its famous slogan was "Don't be
half-safe—use Arrid to be sure", which gave rise to
Half-Safe, the name of the amphibious vehicle which
Ben Carlin used to circumnavigate the world in the mid 20th century.
[Strohl, Daniel (2011). – Hemmings Daily. Published 2 March 2011. Retrieved 2 October 2012.]
In 1993, Arrid was backed by a $14 million television campaign, $1.4 million in radio and $3 million in print support.
In the 2000s, one of its most popular slogans was "Stress stinks! Arrid works!"
Ingredients
Each of Arrid's deodorants contain a different active ingredient. In their solid and clear gel deodorant, the active ingredient is aluminum zirconium tetrachlorohydrex gly. The active ingredient in their spray deodorant is aluminum chlorohydrate and the active ingredient in their cream is aluminum sesquichlorohydrate.
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