Armand Andre Archerd (January 13, 1922Some sources, including Variety, cite 1919 as his year of birth; the Social Security Death Index cites 1922 – September 8, 2009) was an American columnist for Variety for over fifty years before retiring his "Just for Variety" column in September 2005. In November 2005, Archerd began blogging for Variety and was working on a memoir when he died.
One of his most significant scoops was in his July 23, 1985, column, when he printed that Rock Hudson, despite denials from the actor's publicists and managers, was undergoing treatment for AIDS.
Archerd was and a strong proponent of the Simon Wiesenthal Center and Holocaust awareness. He was married to Selma Archerd, a former actress, from November 15, 1969, until his death. They had one child and lived in Westwood, Los Angeles, California.
Archerd made four appearances on the popular, long-running game show The Hollywood Squares in the 1970s. His bluffs to questions from Peter Marshall became legendary, as he was able to fool contestants into believing his (often ridiculous) answers. Some say he was even better than the accepted champion in that regard, long-time participant John Davidson. Also in that decade, Archerd and his wife Selma made appearances on the game show Tattletales.
He made several appearances in TV series, including Burke's Law (1964), Hollywood Backstage, Batman (episode 39), Mannix (1967), and Marcus Welby, M.D., and films such as The Young Runaways (1968), The Outfit (1973), Won Ton Ton, the Dog Who Saved Hollywood (1976), Gable and Lombard (1976), California Suite (1978), The French Atlantic Affair (1979) and The Happy Hooker Goes Hollywood (1980).
Archerd died at Ronald Reagan UCLA Medical Center from a rare form of lung cancer (pleural mesothelioma), as a result of his exposure to asbestos in the Navy during World War II.
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