Product Code Database
Alpro is a European company based in Ghent, Belgium, that markets organic and non-organic, non-genetically modified, GM Food Survey 2004 June 2005 Food Safety plant-based diet, such as foods and drinks made from Soybean, , , cashew, rice, or coconut. Alpro employs over 1,200 people in Europe and has three production facilities in Belgium, France and the United Kingdom. Alpro markets its products in Europe and beyond with the majority of its business in Europe.
In 2008, Alpro launched the UK's first "reduced calorie soya alternative to yogurt" following the introduction of its Soy Light "reduced calorie soya milk" in 2006.
Alpro's revenues are reported to have tripled during the period from 2000 to 2008. In 2009, beverages made up two-thirds of Alpro's revenues.
In June 2009, Vandemoortele sold Alpro for an estimated US$455 million to Dean Foods,Alpro website press communique which marketed the "Silk" soy milk brand in the US.
In June 2013, WhiteWave, the Dean Foods subsidiary that managed Alpro, was spun-off as an independent company – listing on the New York Stock Exchange. In July 2013, Dean Foods sold their remaining 19.9% stake in WhiteWave, thus ending their involvement with Alpro.
In July 2016, it was announced that the French company Danone would purchase WhiteWave Foods for $10.4 billion. The acquisition was completed in April 2017 and newly formed company is named "DanoneWave".
In 2020, Alpro's No Sugars oatmilk won the Lausanne Index Prize – Supreme Award, a processed food prize.
Alpro's general manager is Sue Garfitt.
The Provamel brand is reserved exclusively for Organic food products (including many organic versions of Alpro Soya products), which are intended for sale only by independent health food retailers.
Alpro soya milk scored best (out of 16 tested different plain soy milks), when rated by Germany's leading consumer safety group Stiftung Warentest.
Other Alpro products include yogurt as well as "dessert and meat alternative products".
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