Brand It Like Beckham: Building A Brand With Balls

 ( Book Product ) 

David Beckham as commercial property and marketing brand is examined in this book

• Brand It Like Beckham: Building A Brand With Balls available on May 21 2015 from Indigo for 21.95
  
• ISBN bar code 9781904879299 ξ1 registered April 29 2015
  
• Product category is Book

• Sku # 978190487929
  

His start as a soccer celebrity to his successful segue into a pop culture icon—one that needs public relations maintained by a full-time staff—is discussed, along with where his personal brand is headed. Each title in this series features an in-depth, biographical look at one of today''s top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

^ Brand It Like Beckham: Building A Brand With Balls Indigo. ISBN 9781904879299 (revised May 2015)