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How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did OpenTable come to be? What makes one company thrive while others languish in mediocrity? There's no doubt hard work is involved, but Soren Kaplan shows you can't do it by simply creating a big vision and implementing a set plan
In his trailblazing debut, Kaplan gives business leaders the tools to do exactly what they're taught to avoid: embrace surprise
Specifications
itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">27.95
References
^ Leapfrogging: Harness The Power Of Surprise For Business Breakthroughs VitalSource. ISBN 9781609944957 (revised Aug 2018)
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