Guerrilla Marketing: Guerrilla Marketing Field Guide : 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results by Jeannie Levinson and Jay Conrad Levinson (2013, Paperback)
The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.