Comic Strips And Consumer Culture: 1890-1945

 ( Book Product ) 

Comic Strips and Consumer Culture explores how comic strips contributed to the expansion of a mass consumer culture that was increasingly driven by visual images

• Comic Strips And Consumer Culture: 1890-1945 available on May 26 2015 from Indigo for 22.5
  
• ISBN bar code 9781588340313 ξ1 registered May 26 2015
  
• Product category is Book

• Sku # 978158834031
  

He details how Gasoline Alley advocated the pleasures of the automobile and how 1920''s working girl Winnie Winkle became determined to achieve a middle-class lifestyle. The invention of the comic book in the 1940s also produced a super-licensed Superman, whose girlfriend Lois Lane even went on a shopping spree during a period of wartime rationing. Comic strips emerged just as Americans were beginning to define themselves less by what they made and believed and more by what they bought. Ian Gordon shows that the most enduring role of the strips has been not only to mirror a burgeoning consumer culture but also to actively promote it.

^ Comic Strips And Consumer Culture: 1890-1945 Indigo. ISBN 9781588340313 (revised May 2015)