The Food Industry Wars: Marketing Triumphs and Blunders

 ( Book Product ) 

Kellogg's Corn Flakes and General Mills' Cheerios have withstood the test of time . New consumer market segments will continue to arise and must be satisfied. However, price competition is a strong factor in the cereal industry and must be ...

• ISBN bar code 9781567201116 ξ2 registered May 19 2018
  
• ISBN bar code 9781567201116 ξ1 registered September 24 2015
  
• Product category is Book

An analysis of the variables that can make or break marketers in the food industry, and a useful lesson on how to distinguish one from another.

^ Edward M. Mazze (1998). The Food Industry Wars: Marketing Triumphs and Blunders ISBN 9781567201116 (revised Oct 2015)
^ The Food Industry Wars : Marketing Triumphs and Blunders by Ronald D. Michman and Edward M. Mazze (1998, Hardcover) ISBN 9781567201116 (revised Jul 2018)