What is technological innovation? Most people believe it''s a flash of genius, but innovation--the ability to transform an idea into a marketable product, process or service--has underlying principles.With the globalization of the world economy and rapid technological change, many people believe that innovation is a key generator of economic growth
This book explores in detail how the innovation process works--how ideas are successfully translated into marketable products. The 14 companies profiled illustrate the different stages of the innovation process; each firm''s risks and choices, management strategies and outlook for the future are discussed.The New Innovators is a penetrating study of Canadian businesses rising to the challenge of the global business environment.
