Ad Critique: How To Deconstruct Ads In Order To Build Better Advertising

 ( Book Product ) 

Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising

• Ad Critique: How To Deconstruct Ads In Order To Build Better Advertising available on April 14 2017 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">32.5
  
• ISBN bar code 9781506319513 ξ1 registered April 14 2017
  
• Product category is Book

• Sku # 9781506319513R180
  

This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

^ Ad Critique: How To Deconstruct Ads In Order To Build Better Advertising VitalSource. ISBN 9781506319513 (revised Apr 2017)