Integrated Marketing Communication

 ( Book Product ) 

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication

• Integrated Marketing Communication available on April 25 2018 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">27.95
  
• ISBN bar code 9781498540032 ξ1 registered April 25 2018
  
• Product category is Book

• Sku # 9781498540032
  

Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

^ Integrated Marketing Communication VitalSource. ISBN 9781498540032 (revised Apr 2018)