Business-to-business Marketing

 ( Book Product ) 

This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world.New to this edition:More coverage of digital marketing and social media in relation to B2BMore coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the ‘B2B Snapshots’New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandalThis new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, open access links to recent and relevant SAGE journal articles, further cases and a quiz at www.sagepub.co.uk/brennan3e (available on publication)

• Business-to-business Marketing available on May 10 2018 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">33.99
  
• ISBN bar code 9781473904859 ξ1 registered February 17 2016
  
• Product category is Book

• Sku # 9781473904859
  

The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.

^ Business-to-business Marketing VitalSource. ISBN 9781473904859 (revised May 2018)