Marketing Management : A Customer-Oriented Approach

 ( Book Product ) 

• Marketing Management : A Customer-Oriented Approach available on November 05 2023 from BiggerBooks for 69.01
  
• Marketing Management : A Customer-Oriented Approach available on February 17 2023 from ECampus for 115.82
  
• ISBN bar code 9781412963121 ξ1 registered November 05 2023
  
• ISBN bar code 9781412963121 ξ2 registered July 21 2013
  
• Product category is Marketing Management : A Customer-Oriented Approach, 9781412963121, Book, Textbook Book

• Sku # 9781412963121R
  
• Sku # 9781412963121N
  

Cowritten by an expert on marketing and an expert on management, this text thoroughly integrates core marketing and management principles into one comprehensive resource for future marketing management professionals. Throughout the text, readers will encounter a significant emphasis on the customer service aspects of marketing, as well as the qualitative and quantitative methods critical to marketing analysis. Whereas other texts commonly focus on what may be needed at the executive level within major corpor

^ Kenneth E. Clow (2015). Marketing Management : A Customer-Oriented Approach BiggerBooks. ISBN 9781412963121 (revised Nov 2023)
^ (2013). Marketing Management : A Customer-Oriented Approach ECampus. ISBN 9781412963121 (revised Feb 2023)