Handbook Of Marketing

 ( Book Product ) 

Now available for review in the NEW Paperback Edition! 1-4129-2120-1 This book is ideally suited for doctoral students . . ...

• Handbook Of Marketing available on November 16 2023 from Indigo for 72.95
  
• Handbook Of Marketing available on March 04 2016 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">69.0
  
• ISBN bar code 9781412921206 ξ1 registered November 16 2023
  
• ISBN bar code 9781412921206 ξ2 registered March 04 2016
  
• Product category is Sage Publications Business and Finance Marketing Sales Handbook Of Marketing Book

• Sku # 978141292120
  
• Sku # 9781412921206
  

. . all chapters offer well-developed summaries of research in the particular field and guidance on future research."" --CHOICE The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics. The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing. “The Handbook of Marketing is different… that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman. Zeithaml) puts the matter to rest. The Handbook is an extraordinary effort. The blurb on the dust jacket is an understatement-the ""Handbook will be invaluable to advanced undergraduates, graduate students, academics, and thoughtful practitioners in marketing""-the book is far more than that….. in short, the Handbook is probably invaluable to all academic researchers.

^ (2012). Handbook Of Marketing Indigo. ISBN 9781412921206 (revised Nov 2023)
^ Handbook Of Marketing VitalSource. ISBN 9781412921206 (revised Mar 2016)