Product Code Database
   » » Barcode: 9781138940529
Tag Barcode '9781138940529'.
Mark as Favorite

Internet Retailing And Future Perspectives

ISBN 9781138940529
REGISTERED: 08/18/18
UPDATED: 02/24/24
Internet Retailing And Future Perspectives

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street

  • Internet Retailing And Future Perspectives available on September 10 2017 from Indigo for 97.9
  • ISBN bar code 9781138940529 ξ1 registered March 25 2017
  • Product category is Book

  • # 978113894052

With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.Updates to this edition include:Search engine marketing and search engine optimization.New and updated case studies, including Tesco¿s virtual store, Ray-Ban¿s smart mirror, IKEA¿s mobile catalogue and Nordstrom¿s TextStyle.Social networks and electronic word-of-mouth communication.A new chapter on ubiquitous retailing.A brand new companion website to support tutors.With accessibly written features such as key learning points, questions, think points and further reading,Internet Retailing and Future Perspectivesis ideal for anyone using, studying or researching digital commerce.

    ^ Internet Retailing And Future Perspectives Indigo. (revised Sep 2017)

Page 1 of 1


Pages:  ..   .. 
Items:  .. 


General: Atom Feed Atom Feed  .. 
Help:  ..   .. 
Category:  ..   .. 
Media:  ..   .. 
Posts:  ..   ..   .. 


Page:  .. 
Summary:  .. 
1 Tags
6/10 Page Rank
418 Page Refs
4s Time
32 Sources