Cult Of Analytics: Data Analytics For Marketing

 ( Book Product ) 

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization

• Cult Of Analytics: Data Analytics For Marketing available on September 10 2017 from Indigo for 81.1
  
• ISBN bar code 9781138837997 ξ1 registered March 25 2017
  
• Product category is Book

• Sku # 978113883799
  

Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer. This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It''s also been expanded to include exercises and new cases for students and tutors using the book as a text.

^ Cult Of Analytics: Data Analytics For Marketing Indigo. ISBN 9781138837997 (revised Sep 2017)