E-marketing

 ( Book Product ) 

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function

• E-marketing available on April 12 2017 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">27.58
  
• ISBN bar code 9781136649240 ξ1 registered April 12 2017
  
• Product category is Book

• Sku # 9781136649240R90
  

A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

^ E-marketing VitalSource. ISBN 9781136649240 (revised Apr 2017)