International Business

 ( Book Product ) 

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme

• International Business available on February 11 2017 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">29.18
  
• ISBN bar code 9781134535606 ξ1 registered February 17 2016
  
• Product category is Book

• Sku # 9781134535606R90
  

By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization andits impact on international business. By doing so, it is entirely unlike other books on the subject.International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.Case-studies include: · aiding the globalization of SMEs: the OECD's Bologna Charter· China and the WTO· the pharmaceutical industry and the developing world· RUGMARK: social labelling in action· the Argentinian financial crisis·environmental profile of Matsushita Electrical Industrial Company.

^ International Business VitalSource. ISBN 9781134535606 (revised Feb 2017)