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Forty-eight of the top 100 blogs in the world are powered by software called WordPress
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Nearly 50 million websites, or 20% of the entire web, use WordPress technology. With such a tremendous level of influence, most people would assume that a huge Silicon Valley corporation runs WordPress--but that is not the case. The force behind WordPress is a company called Automattic, Inc., with just 104 employees. They do almost no PR, advertising, or marketing, and have a fraction of the resources of similarly influential firms (like Google with 185 million unique monthly visitors and 26,000 employees, or Facebook with 150 million monthly visitors, with 3,000 employees). And yet Automattic has quietly positioned itself as a powerhouse for the future of the web. How is this possible? What is different about how Automattic operates and how their employees work? And what can other companies learn from their methods? To find out what about Automattics corporate culture drives their phenomenal success--and what takeaways the Automattic way can offer to other companies--tech insider Scott Berkun decided to experience their culture firsthand. From 2010 to 2012 he worked as a manager at WordPress.com, leading a team of programmers. In THE YEAR WITHOUT PANTS, Berkun shares the lessons on what makes top-notch firms tick that his stint at Automattic taught him. The insights include: How, despite being a decentralized workplace (104 employees in 70 different cities, almost all working from home), Automattics employees barely use email, boosting productivity across the board How, and why, any new hire (from intern to exec) is first fully trained for, and works on, the customer support team, before receiving any training (let alone any assignments) for their permanent position How every WordPress employee has editing rights to every WordPress-powered site (thats 20% of the web), how all hell doesnt break loose, and what that means THE YEAR WITHOUT PANTSdelves deep into the characteristics of Automattics culture that make this phenomenal success possible. And Berkun reveals what any company can do to emulate the unique strategies that have made WordPress such a world-changing force--and, more importantly, emulate Automattics success.
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