The Social Media Mba In Practice: An Essential Collection Of Inspirational Case Studies To Influence Your Social Media Strategy

 ( Book Product ) 

The inside information that marketers and social media practitioners have been dying to get hands on It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you

• The Social Media Mba In Practice: An Essential Collection Of Inspirational Case Studies To Influence Your Social Media Strategy available on January 31 2017 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">17.84
  
• ISBN bar code 9781118524527 ξ1 registered April 07 2016
  
• Product category is Book

• Sku # 9781118524527R120
  

Don't you think it's time you heard from the real expertsi.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activitiesfrom improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more

^ The Social Media Mba In Practice: An Essential Collection Of Inspirational Case Studies To Influence Your Social Media Strategy VitalSource. ISBN 9781118524527 (revised Jan 2017)