Managing Customer Relationships: A Strategic Framework

 ( Book Product ) 

Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries.  This new book is the first CRM handbook written by the definitive thought leaders in the field of CRM and is edited by best-selling author Don Peppers and Martha Rogers.  The all-star team of contributors include such luminaries as Phillip Kittler, Esther Dyson, Seth Godwin, Jim Goodnight, and more.  This book develops a framework for CRM and examines such topics as:  customer needs and value differentiation, customer acquisition vs.

• Managing Customer Relationships: A Strategic Framework available on September 08 2017 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">90.0
  
• ISBN bar code 9781118025079 ξ1 registered June 12 2017
  
• Product category is Book

• Sku # 9781118025079
  

Retention, privacy issues in CRM, CRM metrics, organizational issues in CRM, CRM technology and more. 

^ Managing Customer Relationships: A Strategic Framework VitalSource. ISBN 9781118025079 (revised Sep 2017)