Finders & Keepers: How The World's Most Powerful Customer Is Changing Everything

 ( Book Product ) 

Why do some businesses fail while others thrive no matter what? It's all in the customer

• Finders & Keepers: How The World's Most Powerful Customer Is Changing Everything available on November 13 2015 from Indigo for 26.95
  
• ISBN bar code 9780994059307 ξ1 registered November 13 2015
  
• Product category is Book

• Sku # 978099405930
  

This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible for over 75% of discretionary spending today. Meet the customer who bought a Subaru at full price at the height of the recession while deeply discounted Chryslers gathered dust on bankrupted car lots. Get inside the mind of the burrito chain patron who enthusiastically supported a price increase while others left McDonald's for cheaper chicken nuggets. This book is where you will discover the Finders. The companies that do business with Finders are recession-proof, millennial-magnetic, growing fast and incredibly profitable. Then meet the more commonly pursued Keeper, the cost conscious consumer who only buys under ideal conditions. The lessons of Finders and Keepers will bring transformative change and unprecedented success to almost any organization.

^ Finders & Keepers: How The World's Most Powerful Customer Is Changing Everything Indigo. ISBN 9780994059307 (revised Nov 2015)