In addition to basic operational practices, this book will demonstrate how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross-merchandising, point-of-purchase materials and develop a product sampling program. Never before has so much practical information about the specialty store business been offered in one book. While providing detailed instruction and examples, the book covers: - Finding a location that will bring success- Writing a winning business plan (the companion CD-Rom has the actual business plan you can use in MS Word)- How to buy and sell a store- Basic cost-control systems and profitable menu planning- Sample floor plans, diagrams, equipment layout and planning- Successful kitchen management- Food safety and HACCP- Successful food and beverage management- Legal concerns- Sales and marketing techniques- Setting up computer systems to save time and money- Hiring and keeping a qualified, professional staff as well as managing and training employees- Managing and training employees- Generating high-profile public relations and publicity, plus low-cost internal marketing ideas- Low- and no-cost ways to satisfy customers, build sales and bring customers back- Accounting and bookkeeping procedures, auditing, successful budgeting and profit planning development- Thousands of great tips and useful guidelines
^How To Open A Financially Successful Specialty Retail & Gourmet Foods ShopIndigo. ISBN 9780910627320 (revised Nov 2018)
^Sharon L FullenHow to Open a Financially Successful Specialty Retail & Gourmet Foods Shop: With Companion CD-ROM, Atlantic Publishing Group Inc.. Amazon. ISBN 9780910627320 (revised Jul 2016)
^ How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop Buy. ISBN 9780910627320 (revised Jun 2015)
This book is nothing more than a general guide to opening a Shop.I bought it because the title leads you to expect that it contains information specific to setting up a Specialty Gourmet Food Shop.I already own general guides on setting up a Shop, which are incidentally much better than this book.Apart from a few token references to Specialty Gourmet Food, this book was no use to me. Don't let the title fool you.The Publishers should be ashamed of themselves. They ..
