The End of Marketing as We Know It Sergio Zyman Paperback

 ( Book Product ) 

• The End of Marketing As We Know It available on November 05 2023 from BiggerBooks for 13.31
  
• The End Of Marketing As We Know It available on August 14 2016 from Indigo for 19.99
  
• The End of Marketing As We Know It available on April 29 2015 from ECampus for 13.59
  
• ISBN bar code 9780887309830 ξ2 registered November 05 2023
  
• ISBN bar code 9780887309830 ξ3 registered April 11 2016
  
• ISBN bar code 9780887309830 ξ4 registered July 21 2013
  
• ISBN bar code 9780887309830 ξ1 registered July 03 2012
  
• Product category is The End of Marketing As We Know It, 9780887309830, Book, Textbook Book

• Sku # 9780887309830N
  
• Sku # 978088730983
  

Or so says the Aya Cola, Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company''s marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.Zyman explores such topics as:Why feel-good marketing is pointless unless it results in salesWhy marketing is a science not an artHow a well-honed strategy is more important to success than what ads sayAnd much more

^ The End of Marketing as We Know It Sergio Zyman Paperback ISBN 9780887309830 (revised Jul 2012)
^ Zyman, Sergio (2014). The End of Marketing As We Know It, HarperCollins Publications. BiggerBooks. ISBN 9780887309830 (revised Nov 2023)
^ The End Of Marketing As We Know It Indigo. ISBN 9780887309830 (revised Aug 2016)
^ (2013). The End of Marketing As We Know It ECampus. ISBN 9780887309830 (revised Apr 2015)