
Based on 10 years of research and dozens of personal interviews, Bigger Isn''t Always Better identifies seven key habits of mind that lead to real growth. It further shows how these principles have been applied successfully, through detailed examples ranging from Nike to HarperCollins to Pepsico''s Frito-Lay snack foods. Combining real-life stories and insightful analysis, Bigger Isn''t Always Better shows how to move an organization or a business forward-to grow smarter, not fatter.
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