Personal Selling

 ( Book Product ) 

Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale.

• ISBN bar code 9780702166365 ξ1 registered September 21 2015
  
• Product category is Book

Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.

^ C. H. van Heerden (2005). Personal Selling ISBN 9780702166365 (revised Nov 2015)