This book uncovers the two key decisions-seemingly unimportant at the time-that enabled the company's stunning growth, provided infinite scale potential, and gave eBay the flexibility to alter its shape and extend itself almost ...
The buzz about The ebay Phenomenon "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!" —David Siegel, author, Futurize Your Enterprise "Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative." —Eric Nee, Senior Writer, Fortune
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