Competitive Success: How Branding Adds Value

 ( Book Product ) 

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• Competitive Success : How Branding Adds Value available on May 02 2022 from BiggerBooks for 64.35
  
• Competitive Success: How Branding Adds Value available on December 06 2019 from Indigo for 73.95
  
• ISBN bar code 9780470998229 ξ2 registered May 02 2022
  
• ISBN bar code 9780470998229 ξ3 registered December 06 2019
  
• ISBN bar code 9780470998229 ξ1 registered July 03 2012
  
• Product category is Competitive Success : How Branding Adds Value, 9780470998229, Book, Textbook Book

• Sku # 9780470998229R
  
• Sku # 978047099822
  

It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including:Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement

^ Competitive Success How Branding Adds Value ISBN 9780470998229 (revised Jul 2012)
^ John Andrew Davis (Emerson College in Boston) (2015). Competitive Success : How Branding Adds Value BiggerBooks. ISBN 9780470998229 (revised May 2022)
^ Competitive Success: How Branding Adds Value Indigo. ISBN 9780470998229 (revised Dec 2019)