Scenarios In Marketing: From Vision To Decision

 ( Book Product ) 

To create "Scenarios in Marketing," Gill Ringland and Laurie Young have called on the expertise of highly-respected contributors, and the lessons of leading-edge case studies: THE CONTRIBUTORS Lloyd Burdett, Associate Director, The Henley Centre Ltd

• Scenarios In Marketing: From Vision To Decision available on November 25 2016 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">34.0
  
• ISBN bar code 9780470666265 ξ1 registered July 21 2016
  
• Product category is Book

• Sku # 9780470666265
  

Andrew Curry, Director, The Henley Centre Ltd. Paul Fifield, The Paul Fifield Organisation Ltd. David Haigh, Chief Executive, Brand Finance Plc. Crawford Hollingworth, Founder and CEO, HeadlightVision Ltd. Don E. Schultz, President, Agora Inc. Merlin Stone, Director, WCL Tim Westall, Founding Partner, April Strategy Ltd. Neil Woodcock, Director, WCL THE CASE STUDIES Exploring assumptions at D2D Developing new business streams at Electrolux Scenarios in arts marketing Marketing strategy at Pfizer Using real environments to model the future Hathaway shirts Strategies for mobile commerce Telephone directories IT 'Hardware' Global personal product range extension European frozen food innovation Tesco Nestle Rowntree Courvoisier

^ Scenarios In Marketing: From Vision To Decision VitalSource. ISBN 9780470666265 (revised Nov 2016)