A complete guide to a successful pay-per-click marketing campaign explains core concepts, industry trends and the mechanics that make a campaign work, showing how to perform keyword research, structure campaigns and understand campaign settings and various pricing models. Original. *Author: Szetela, David/ Kerschbaum, Joseph *Subtitle: An Hour a Day *Publication Date: 2010/08/02 *Number of Pages: 384 *Binding Type: Paperback *Language: English *Depth: 1.00 *Width: 7.50 *Height: 9.25
A complete guide to a successful pay-per-click marketing campaign explains core concepts, industry trends and the mechanics that make a campaign work, showing how to perform keyword research, structure campaigns and understand campaign settings and various pricing models. Original. *Author: Szetela, David/ Kerschbaum, Joseph *Subtitle: An Hour a Day *Publication Date: 2010/08/02 *Number of Pages: 384 *Binding Type: Paperback *Language: English *Depth: 1.00 *Width: 7.50 *Height: 9.25