The Art of Choosing by Sheena Iyengar (2010, Hardcover)

 ( Book Product ) 

Every day we make choices

• The Art Of Choosing available on April 22 2018 from Indigo for 31.99
  
• ISBN bar code 9780446504102 ξ2 registered June 05 2015
  
• ISBN bar code 9780446504102 ξ1 registered November 05 2014
  
• Product category is Book

• Sku # 978044650410
  

Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar''s award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

^ Sheena IyengarThe Art of Choosing by Sheena Iyengar (2010, Hardcover) ISBN 9780446504102 (revised Jan 2015)
^ The Art Of Choosing Indigo. ISBN 9780446504102 (revised Apr 2018)