The Influence Of National Culture On Customers' Cross-buying Intentions In Asian Banking Services

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• The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan available on December 01 2023 from BiggerBooks for 63.04
  
• The Influence Of National Culture On Customers' Cross-buying Intentions In Asian Banking Services available on May 13 2018 from NeweggBusiness for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">183.89
  
• ISBN bar code 9780415828642 ξ1 registered December 01 2023
  
• ISBN bar code 9780415828642 ξ2 registered February 04 2017
  
• Product category is Book

• Sku # 9780415828642R
  
• Sku # 9SIV0UN4GA6812
  

The cross-buying of financial services has become a global trend as a part of the convergenceof financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers' ...

^ (2015). The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan BiggerBooks. ISBN 9780415828642 (revised Dec 2023)
^ The Influence Of National Culture On Customers' Cross-buying Intentions In Asian Banking Services, Taylor & Francis. NeweggBusiness. ISBN 9780415828642 (revised May 2018)