Ambush Marketing In Sports

 ( Book Product ) 

• Ambush Marketing in Sports available on August 09 2023 from BiggerBooks for 125.15
  
• Ambush Marketing In Sports available on March 29 2016 from Indigo for 168.95
  
• Ambush Marketing in Sports available on May 08 2015 from ECampus for 106.25
  
• ISBN bar code 9780415626781 ξ1 registered August 09 2023
  
• ISBN bar code 9780415626781 ξ2 registered March 29 2016
  
• ISBN bar code 9780415626781 ξ3 registered July 21 2013
  
• Product category is Ambush Marketing in Sports, 9780415626781, Book, Textbook Book

• Sku # 9780415626781R
  
• Sku # 978041562678
  
• Sku # 9780415626781N
  

It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars.Ambush Marketing in Sportsis the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing.Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management.

^ Nufer; Gerd (2015). Ambush Marketing in Sports, Routledge. BiggerBooks. ISBN 9780415626781 (revised Aug 2023)
^ Ambush Marketing In Sports Indigo. ISBN 9780415626781 (revised Mar 2016)
^ (2013). Ambush Marketing in Sports ECampus. ISBN 9780415626781 (revised May 2015)