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Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: -Exploration and Description: interview/focus groups, case study, ethnography, and surveys; -Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; -Causal Explication: experimental research, meta-analysis, and meta-synthesis; and -Cultural, Population, and...
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