Intellectual Property Asset Management: How To Identify, Protect, Manage And Exploit Intellectual Property Within The Business Env

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• Intellectual Property Asset Management: How to identify, protect, manage and exploit intellectual property within the business environment available on February 13 2024 from BiggerBooks for 64.85
  
• Intellectual Property Asset Management: How To Identify, Protect, Manage And Exploit Intellectual Property Within The Business Env available on July 24 2018 from Indigo for 124.5
  
• Intellectual Property Asset Management available on April 29 2017 from NeweggBusiness for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">114.93
  
• ISBN bar code 9780415527927 ξ2 registered February 13 2024
  
• ISBN bar code 9780415527927 ξ3 registered July 24 2018
  
• ISBN bar code 9780415527927 ξ4 registered October 26 2016
  
• ISBN bar code 9780415527927 ξ1 registered September 22 2014
  
• Product category is Book

• Sku # 9780415527927R
  
• Sku # 978041552792
  
• Sku # 9SIV0UN4G34366
  

There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company''s ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law.Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected.  Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.This book will provide students with:'' the basic Intellectual Property law knowledge needed to identify a potential IP issue'' the tools and understanding to assess an IP breach'' the ability to identify where the problem cannot be solved in house and where expert legal assistance is required'' the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome

^ David Bainbridge, Claire HowellIntellectual Property Asset Management : How to Identify, Protect, Manage and Exploit Intellectual Property Within the Business Environment by Claire Howell and David Bainbridge (2014, Paperback) ISBN 9780415527927 (revised Feb 2015)
^ (2015). Intellectual Property Asset Management: How to identify, protect, manage and exploit intellectual property within the business environment BiggerBooks. ISBN 9780415527927 (revised Feb 2024)
^ Intellectual Property Asset Management: How To Identify, Protect, Manage And Exploit Intellectual Property Within The Business Env Indigo. ISBN 9780415527927 (revised Jul 2018)
^ Intellectual Property Asset Management, Taylor & Francis. NeweggBusiness. ISBN 9780415527927 (revised Apr 2017)