Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

 ( Book Product ) 

• Advertising Promotion and Other Aspects of Integrated Marketing Communications available on November 04 2023 from BiggerBooks for 133.62
  
• Advertising, Promotion, and Other Aspects of Integrated Marketing Communications available on May 24 2016 from Buy for 8.99
  
• ISBN bar code 9780324593600 ξ2 registered November 04 2023
  
• ISBN bar code 9780324593600 ξ3 registered May 24 2016
  
• ISBN bar code 9780324593600 ξ1 registered November 19 2014
  
• Product category is Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9780324593600, Book, Textbook Book

• Sku # 9780324593600R
  

The eighth edition of Shimp''s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

^ Terence A. ShimpMarketing Communications Ser.: Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp (2008, Hardcover) ISBN 9780324593600 (revised Oct 2015)
^ Shimp, Terence A. (2015). Advertising Promotion and Other Aspects of Integrated Marketing Communications, Cengage Learning. BiggerBooks. ISBN 9780324593600 (revised Nov 2023)
^ Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Buy. ISBN 9780324593600 (revised May 2016)